Lithium Technologies and Microsoft Corporation (NASDAQ: MSFT) have signed a strategic alliance agreement to integrate Lithium social interactions and community data into Microsoft Dynamics CRM. The agreement extends Lithium’s industry-leading community platform to customers who rely on Microsoft Dynamics and offers enterprises more capabilities and choice in their customer relationship management (CRM) needs. Lithium provides the world’s leading community platform with more than 100 million members participating in Lithium-powered community every month. Microsoft Dynamics has distinguished itself as the leading customer engagement solution for delivering business insights that help companies of all sizes grow and delight customers. The close integration of Lithium community data within Microsoft Dynamics offers businesses greater insights from the wealth of customer signals embedded in communities.
Rob Tarkoff, president and CEO of Lithium Technologies said, “We are proud to be a strategic community partner for Microsoft Dynamics. Our customers want to extend the power of Total Community across their intelligence and data infrastructures. Working closely with Microsoft, we now make both possible for a much broader set of our customers—and bring the power of our platform to businesses who rely on Microsoft Dynamics every day.”
Bob Stutz, Corporate Vice President, Microsoft Dynamics CRM added, “As an established leader in social interactions and community data, Lithium is an ideal community partner for Microsoft Dynamics. Our customers rely on Dynamics CRM for insights and capabilities to help them better engage with their customers. Through this strategic alliance, we can now offer access to the rich customer data available in Lithium communities to enable organizations to take their digital and social efforts to the next level—and better inform other marketing and service efforts throughout the enterprise.”
Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.