AppExchange Incubator Enables InvisibleCRM to Accelerate Success with On-Demand Initiatives
First in a Series of Worldwide Incubators to Fuel Entrepreneurship in Multi-Tenant Applications and On-Demand Companies Through the Power of The Business Web
SAN MATEO, Calif.--InvisibleCRM today announced that it is a member of the charter class of the first salesforce.com AppExchange Incubator. InvisibleCRM, the technology provider of tools that bridge the gap between CRM and Microsoft Outlook and Windows desktop, joined salesforce.com’s AppExchange incubator to leverage the experience and best practices of the entire Salesforce community. Having moved into the San Mateo incubator facility, InvisibleCRM has full and direct access to the AppExchange team.
“It’s all about customer success. The best partnership model is when a customer has a feeling of cooperation with one joint vendor, not many. InvisibleCRM has been a salesforce.com partner for two years and has always shared a similar customer approach with salesforce.com. We consider the AppExchange incubator as a great opportunity to be closely aligned with salesforce.com and provide our common customers with the highest level of service,” said Vlad Voskresensky, CEO, InvisibleCRM.
“Through the AppExchange incubator we are working to foster the next level of on-demand innovation,” said Rene Bonvanie, SVP and GM, AppExchange and developer marketing, salesforce.com. “Bringing together entrepreneurial startups like InvisibleCRM and established industry-leading ISVs and SI partners who are accelerating their on-demand capabilities in the incubator is creating a community of collaboration and success that wouldn’t be otherwise possible.”
Designed to increase user adoption and ROI, InvisibleCRM is targeting the Salesforce personal productivity layer. InvisibleCRM brings Salesforce to Microsoft Outlook and Windows desktop to automatically update, store, and transfer customer information between the desktop and the CRM system. The result is increased user adoption of CRM and ROI, more sales, and a happier sales force. According to Nucleus Research InvisibleCRM offers unique ‘5 hour ROI’.
As part of the AppExchange Incubator, InvisibleCRM has access to a full package of business services, including access to the Apex multi-tenant programming language and platform, technology infrastructure, product development, sales and marketing support, and fundraising and business development assistance. The AppExchange Incubator will allow entrepreneurs and established companies to capitalize on the expertise salesforce.com has acquired as the worldwide market and technology leader in on-demand business services.
The AppExchange Incubator is a key component of the salesforce.com circle of success for developers and partners: powerful and easy-to-use on-demand CRM applications that drive high user adoption rates; the IdeaExchange for community innovation; the Apex Developer Network providing the tools and resources for application development and creation; the Apex platform for developing and deploying on-demand applications; and the AppExchange and AppStore as a global marketplace and directory.
InvisibleCRM, named as a Cool Vendor by Gartner, is a technology provider of tools engineered to increase user adoption and ROI. InvisibleCRM integrates enterprise applications with environments, in which people work everyday – MS Outlook and Windows desktop. Launched in 2005, InvisibleCRM invented and turned into reality an ecosystem of revolutionary products for Salesforce, Amdocs, Documentum and other technology vendors, creating a complete natural workspace for all categories of users.