Friday, 6th March 2015

Get This!

Melissa Data Announces 64-Bit Release of Address Object™ for HP-UX and AIX Platforms

Melissa Data Announces 64-Bit Release of Address Object for HP-UX and AIX Platforms

Data Validation Tool Checks Postal Addresses in Real-Time to Eliminate Delivery Waste and Save Money

RANCHO SANTA MARGARITA, Calif.--Melissa Data, a leading provider of data quality software and services, today announced the release of their new 64-bit versions of Address Object now available for UNIX® users of both the Hewlett-Packard and the IBM versions of the operating systems, HP-UX and AIX. Address Object now functions across multiple platforms including Windows, Linux and Solaris to give programmers and developers greater flexibility and extensibility for data hygiene. These new 64-bit versions allow companies operating big iron 64-bit servers the ability to maximize the performance of their enterprise software.

Address Object is a tool used to verify addresses, in real-time or batch processes, by comparing the address submitted against the U.S. Postal Service® database of 145 million deliverable addresses. Using this filtering tool helps protect against fraud, waste and excess mailing costs by cleaning a companys database of inaccurate, incomplete, or undeliverable addresses.

Melissa Data is pleased to offer these new APIs for HP-UX and AIX operating systems, explains Melissa Data president, Ray Melissa. These new 64-bit versions take data validation to a whole new level of enterprise compatibility. Once again, no matter what platform you choose to use, Melissa Data has an enterprise-class data quality solution that can correct, validate and enhance your data at a price you can afford.

Once an address is verified, corrected, and standardized to USPS® specifications, a ZIP + 4® code is appended to the record. Address Object then links the address to a time zone, congressional district, and county. Address Object also returns latitude and longitude coordinates, which can be used to calculate distances to a dealer, store or service location.

The benefits of data cleansing can be measured in accurate mailing and shipping deliveries, successful target marketing, effective CRM campaigns, and reliable storage of data. One popular use of Address Object is to catch data input errors or fraudulent entries that are common in e-commerce or Web site applications.

DPV and LACSLink now included

The U.S. Postal Service® has notified vendors and users of CASS Certified address correction software that mailings will receive CASS-related discounts only if the DPV (delivery point validation) process confirms the address exists to the actual point of delivery, down to the apartment or suite number. The DPV file is updated monthly and consists of over 145 million addresses delivered to by the USPS. Melissa Datas Address Object now includes DPV at no extra cost to virtually eliminate undeliverable-as-addressed (UAA) mail and provide significant savings on production, postage and labor costs.

In addition to DPV, this newest release of Address Object also includes the USPS LACSLink file that runs concurrently with DPV. It updates the addresses that have been converted from primarily rural route, highway and box numbers to city-street style addresses, further reducing the amount of undeliverable mail.

Trial Software

A free trial of Address Object with DPV and LACSLink may be requested by visiting:

Journalists are invited to visit to learn more.

About Melissa Data

Melissa Data, based in Rancho Santa Margarita, Calif. provides data quality solutions with emphasis on address and phone verification, postal encoding, and data enhancements. The company is a leading provider of easy-to-use and cost-effective solutions for achieving the highest level of data quality for lifetime value. A powerful line of software, databases, components and services afford our customers the flexibility to achieve quality U.S., Canadian and international contact information using almost any language, platform, and media for point-of-entry or batch applications. Free trial software is available by visiting or by calling 1-800-800-6245.

What is CRM?

Our Sponsors