CustomerLink Acquires AutoLoyal's Customer Relationship Management Business for Automotive Service Centers
ROSEVILLE, Calif.--Today, AutoLoyal and CustomerLink announced CustomerLink's acquisition of AutoLoyal's automotive service center customer relationship management (CRM) business. All AutoLoyal customers will be immediately transferred to CustomerLink. CustomerLink will now fulfill customer communications previously provided by AutoLoyal.
Aaron Oberman, President and COO of Omeda, AutoLoyal's parent company, said, "We are pleased to have come to an agreement with CustomerLink to assume our automotive service center CRM business. CustomerLink is the market leader in service center CRM and will continue to provide our customers with high-quality, high-results customer communications. This arrangement will allow AutoLoyal to pursue other interests more consistent with Omeda's core competencies in database management."
Walt Samuelson, President and CEO of CustomerLink Systems, Inc. states, “CustomerLink is very pleased with the AutoLoyal agreement and looks forward to handling their automotive service center customer communications business. AutoLoyal has established a strong base of quality automotive service centers dedicated to ongoing consumer communication. These are exactly the kind of customers who will benefit from CustomerLink's programs and services as they have from AutoLoyal's."
About CustomerLink Systems, Inc.
CustomerLink is the premier provider of customer development services for the independent automotive service and repair industry. CustomerLink develops and delivers profitable, repeat customers to independent automotive repair shops. CustomerLink's proprietary database automatically triggers highly personalized, custom communication to vehicle owners on behalf of their shop. The system encourages vehicle owners to return to their independent service provider several times throughout the year for manufacturers' recommended services, technician recommended services, seasonal maintenance, and wear item replacement. The system allows for customized coupons, promotions, customer satisfaction surveys, and customer appreciation correspondence. CustomerLink's services assist automotive repair shops in developing repeat, full-service customers resulting in more business from existing customers, high quality customer referrals, and the ability to optimize bay scheduling.
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