Tuesday, 3rd March 2015

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TrueAdvantage Launches Partner Program, Jigsaw Jumps on Board

TrueAdvantage Launches Partner Program, Jigsaw Jumps on Board

Partnership Brings Expanded Resources and Expertise to Companies Seeking to Improve Sales Effectiveness and Maximize Results

SOUTHBOROUGH, Mass.--TrueAdvantage®, Inc., the industrys leading sales acceleration service, today announced the launch of its TrueAdvantage Partners program for companies that share a commitment to improving sales and marketing effectiveness and want to leverage combined resources, experience and solutions for the benefit of sales professionals. Jigsaw Data Corporation, the online database of business contact and company information, which is built, maintained and accessed by its global membership, is the first partner to go live on the program.

Designed for companies with complementary offerings to TrueAdvantages subscription-based service and SmartTrigger technology, the program extends the network of services and offerings available to mutual customers and prospects. Members of the partner program collaborate to address the dynamic needs of sales and marketing professionals, such as harvesting and closing sales opportunities, increasing sales efficiency and maximizing results. Partners can leverage each others sales and marketing investments, technologies and customer bases, including mutual SFA/CRM accounts for expanded business opportunities.

Through this strategic partnership, users of both TrueAdvantage and Jigsaw services reap the benefits of enhanced services and offerings around sales triggers and company contact information. For example, TrueAdvantage customers are able to view and access not only TrueAdvantages extensive company contact information, but also Jigsaws database of over 5.3 million business contacts at more than 451,000 companies. Jigsaw expands the number of key decision makers within prospect companies, including mid-management and director-level contacts, that are available to TrueAdvantage customers.

TrueAdvantage and Jigsaw are both at the forefront of Sales 2.0, bringing the latest advancements in technology and internet services to help sales and marketing professionals meet their objectives in a more efficient and effective manner, said Garth Moulton, co-founder, director of business development for Jigsaw Data Corporation. We look forward to further developing our relationship with TrueAdvantage through this reciprocal partnership and to constantly helping sales and marketing professionals be at the top of their game.

As part of the partnership, Jigsaw users also will be able to link to the TrueAdvantage web site to receive a free consultation and customized sales triggers relevant to their sales accounts or companies in their territories. By matching their prospect lists to timely sales opportunities received from TrueAdvantage sales triggers, Jigsaw users will be able to target high propensity to buy prospects early in their buying cycles, ultimately increasing their pipeline and delivering faster results.

Our mission at TrueAdvantage is to provide sales reps with the tools they need to increase their business pipeline and drive revenue, said Joe Chappell, CEO for TrueAdvantage. Through the TrueAdvantage Partner program, we bring together the resources that people in the fast-paced world of sales need to be successful and to generate results. By collaborating with other industry leaders, like Jigsaw, we ensure that we continue to innovate in ways that matter to our customers, and that our customers benefit from the best services, technologies and resources available.

About Jigsaw Data Corp.

Jigsaw Data Corporation (www.jigsaw.com) is an online database for business contact and company information, which is built, maintained and accessed by its global membership. Jigsaw provides low-cost and easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting and customer service. Jigsaw members, who have contributed more than four million business cards since the database's launch in 2004, use Jigsaw to increase efficiency when searching for the business contact and company information they need to grow sales and expand their businesses. Jigsaw Data Corporation is located in San Mateo, Calif., and is funded by Austin Ventures, El Dorado Ventures and Norwest Venture Partners.

About TrueAdvantage

TrueAdvantage provides the industrys leading sales acceleration service for business-to-business companies that need to expand their sales pipeline and drive net new revenue. Powered by its proven patent-pending SmartTriggerTM technology, TrueAdvantage mines, aggregates and filters information from the Internet and more than 20,000 sources to deliver real-time, personalized, and actionable insights sales triggersthat directly impact the results of the sales representative. Armed with timely and highly qualified prospects delivered straight to their emails or CRM systems, sales professionals are able to compete in more deals, close more sales and generate more revenue.

Headquartered in Southborough, Massachusetts, TrueAdvantage helps more than 200 sales-driven companies including ADT, Herman Miller, Tech Data, Unisys and Yahoo HotJobs accelerate their sales results, drive the new business pipeline and increase the top line. For more information, please visit www.trueadvantage.com.

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