Innovyx Announces Partnership with Habeas
New Version of Innovyx’ Dialogue 1to1™ to Include Deliverability Data from Habeas
SEATTLE & NEW YORK--Innovyx (www.innovyx.com), an agency-focused email marketing services firm and part of Star Marketing Group (www.starmsgroup.com), a division of Omnicom Group, Inc. (www.omnicom.com), has announced a partnership with Habeas (www.habeas.com), the industry leader in email reputation services, on the latest version of Innovyx’ campaign creation, preview, and monitoring tool, Dialogue 1to1™. Under the agreement, version 5.0 of Dialogue will provide users with real-time data, from both Habeas and Innovyx, on how their campaign is being received by its audience on a single screen.
Founded in 1998 and headquartered in Seattle with offices in New York and Dallas, Innovyx specializes in providing Full-Service and ASP Email Marketing solutions to advertising and marketing agencies and global 2000 enterprises including, Adobe, Toyota, Novartis, and Hyatt. These solutions enable business professionals to create richly customized campaigns, optimize deliverability, analyze results, and perform extensive testing. Unlike other service providers, the proprietary digital marketing platform, Dialogue 1to1, is designed with flexibility in mind, enabling Innovyx to rapidly develop and deploy new, unique solutions based on clients' individual needs and challenges.
“Innovyx and Habeas both have outstanding reputations in the permission-based email space,” said Derek Harding, CEO of Innovyx. “We built a nimble, flexible application and have worked very closely with the Habeas team to integrate their analytical data with our deliverability analysis tools, so our clients can create, preview, and analyze their campaigns to get the best response in the most efficient way possible, on one screen.”
“The partnership between Habeas and Innovyx will arm marketers with true insight into their deliverability metrics. The fact that Innovyx is showing users Habeas’ inbox reporting numbers, side-by-side with its campaign performance data, is a real testament to how confident they are with the Dialogue 1to1™ product,” said Des Cahill, CEO of Habeas.
Innovyx recently announced its inclusion in Star Marketing group, a division of Omnicom Group, Inc., a network of Customer Experience Management agencies and specialist services including CRM, interactive, direct, digital and search media, analytics, teleservices, e-mail, strategic consulting and process improvement. Clients mix and match these services, refining and fine-tuning their communications and relationship marketing efforts in a world increasingly challenged by consumer fragmentation and empowerment.
Founded in 1998, Innovyx specializes in providing one-to-one integrated digital marketing solutions to advertising and marketing agencies and global 2000 enterprises. These solutions enable business professionals to create, deliver and analyze direct marketing campaigns and customer communications programs.
Innovyx provides a complete range of digital marketing solutions, including subscriber acquisition; deliverability services; response management; program data hosting and analytics; and permission management.
Innovyx is an Omnicom Group (NYSE - OMC) company. Omnicom is a strategic holding company that manages a portfolio of global market leaders in advertising, marketing services, specialty communications, interactive/digital media and media buying services.
Innovyx is headquartered in Seattle, WA with offices in New York, NY and Dallas, TX.
About Habeas, Inc.
Habeas is an email trust authority that re-establishes email as a reliable business communications medium. Habeas enables commercial email senders to certify their communications as legitimate, and helps ISPs and message security vendors make better, more efficient decisions about how to sort inbound mail. By aggregating, analyzing, and categorizing the reputation of millions of email senders around the globe, Habeas is making sure legitimate email gets delivered. Habeas Solutions for senders include best practices certification, Internet whitelisting, and email monitoring services that improve delivery to over a quarter of a million email servers at major Fortune 1000 companies and leading ISPs. Habeas Solutions for receivers include SenderIndex, the industry’s leading email reputation database that helps reduce inbound email handling costs and ensures end users receive the email they need.
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