INDIANAPOLIS--ExactTarget, a global provider of email marketing and interactive marketing solutions, launched its free design toolkit today, providing marketers practical tips, examples and insight on how to design effective email marketing and interactive marketing campaigns.

“The ExactTarget Design Toolkit provides a comprehensive set of resources to help marketers turn design theory into revenue generating email marketing and interactive marketing campaigns.”

Featuring new design concepts and recommendations for enhancing email design for Microsoft Outlook 2010, the ExactTarget Design Toolkit offers a downloadable library of resources covering emerging topics in design, including tips on integrating email design with social media, mobile and the Web.

“Design optimization has become increasingly important as marketers look to drive even greater results from email campaigns,” said Tim Kopp, ExactTarget’s chief marketing officer. “The ExactTarget Design Toolkit provides a comprehensive set of resources to help marketers turn design theory into revenue generating email marketing and interactive marketing campaigns.”

The toolkit, which features insight from ExactTarget’s design experts and examples from clients, includes:

• 7 Design Principles to Drive Customer Engagement – recommendations on how to incorporate ‘design thinking’ into the creation and execution of email marketing campaigns.

• 5 Easy Ways to Improve Conversion Across All Interactive Channels – insight on integrating email, mobile, social media and the Web into campaign design.
• 8 Design Tips for Outlook – advice on how to optimize email design for Microsoft Outlook.

The ExactTarget Design Toolkit is available for free download at www.ExactTarget.com/DesignKit.

The launch of the Design Toolkit follows the launch of ExactTarget’s Twitter X-Factor research brief. Twitter X-Factors is the fourth research brief in ExactTarget’s six-part Subscribers, Fans & Followers research series set for release through September. The series provides marketers exclusive insight into how U.S. consumers interact with brands online based on a series of focus groups, interviews and surveys conducted in March and April. For more information about the study, to access an interactive application of the Subscribers, Fans & Followers data or to subscribe to receive future research briefs delivered via email, visit www.ExactTarget.com/sff.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.