BOSTON--(BUSINESS WIRE)--With continued uncertainty surrounding the economy, and the rapid growth of Do-Not-Contact (DNC) and opt-out lists, marketers are finding it increasingly difficult to get their message to prospective customers. For instance, according to Federal Trade Commission (FTC) statistics, approximately 76% of all US adults were enrolled on the National DNC Registry in 2009.

“There are, however, proven techniques for reducing the impact of these regulations and recapturing valuable sales leads. Moving forward, the proper use of preference management, house lists, established business relationships and sales productivity tools will be key factors in driving top-line business.”

Gryphon Networks is announcing a free, informative webinar series designed to educate direct marketers on ways to increase program response rates and regulatory compliance as well as improve productivity for telemarketing campaigns.

“Many marketers assume that regulations are constantly shrinking the universe of prospective customers,” said Scott Hambuchen, President of Gryphon Networks. “There are, however, proven techniques for reducing the impact of these regulations and recapturing valuable sales leads. Moving forward, the proper use of preference management, house lists, established business relationships and sales productivity tools will be key factors in driving top-line business.”

Gryphon has assembled a team of marketers, privacy attorneys, former regulators and sales executives to prepare and present this informative series of webinars:

About Gryphon

Gryphon is the leading provider of on-demand contact governance solutions, processing billions of transactions each month for hundreds of clients and hundreds of thousands of users. Gryphon’s compliance, privacy, sales and marketing tools help many of today’s leading organizations increase sales efficiencies and marketing effectiveness, giving them a competitive advantage in industries such as financial services, healthcare, consumer goods, automotive, hospitality and retail. In addition, Gryphon provides guaranteed compliance with consumer contact regulations and preferences, all with strong ROI validation. Gryphon was established in 1999, and is headquartered in Norwood, Massachusetts.