Healthcare CRM Leader Recognized for Service Line, Physician Referral, Facility Promotion and New Movers Marketing Programs on Behalf of Its Clients
MADISON, Wis.--CPM Marketing Group (CPM), the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, announced multiple industry honors received in the second quarter 2010. All 13 of the healthcare marketing and advertising awards were garnered for campaigns it implemented on behalf of its hospital clients. Awards received include eight 2010 Hermes Creative Awards, three 2010 Aster Awards and two 2010 Healthcare Advertising Awards.
“We are honored that our hospital marketing campaigns are consistently recognized by these prestigious awards as having a positive impact on patient and physician outreach”
“We are honored that our hospital marketing campaigns are consistently recognized by these prestigious awards as having a positive impact on patient and physician outreach,” said John Hallick, president and CEO of CPM. “The CRM-driven programs that our hospitals were recognized for this year – from physician referral to service line and new movers marketing – demonstrate our ability to help hospitals create targeted marketing campaigns for audiences that are traditionally difficult to reach and showcase one of our core strengths of boosting return-on-investment for hospital marketing programs.”
CPM’s 2010 Hermes Creative Awards, include:
CPM’s 2010 Aster Awards, include:
CPM’s 2010 Healthcare Advertising Awards, include:
About CPM Marketing Group
About Healthcare Advertising Awards
Sponsored by Healthcare Marketing Report, The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. Over 4,000 entries were received in the 2010 competition, making the awards the largest healthcare advertising awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. For more information, visit www.hmrpublicationsgroup.com.
About Hermes Creative Awards
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. In 2010, more than 3,600 entries were received from corporate marketing and communications departments, advertising agencies, PR firms, design shops, production companies and freelancers from around the globe. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. For more information, visit www.hermesawards.com.
About Aster Awards
The Aster Awards medical marketing awards program is an elite competition recognizing the nation's most talented healthcare organizations and advertising agencies for outstanding excellence in marketing. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine. For more information, visit www.asterawards.com.
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