MADISON, Wis.--CPM Marketing Group (CPM), the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, announced multiple industry honors received in the second quarter 2010. All 13 of the healthcare marketing and advertising awards were garnered for campaigns it implemented on behalf of its hospital clients. Awards received include eight 2010 Hermes Creative Awards, three 2010 Aster Awards and two 2010 Healthcare Advertising Awards.

“We are honored that our hospital marketing campaigns are consistently recognized by these prestigious awards as having a positive impact on patient and physician outreach”

“We are honored that our hospital marketing campaigns are consistently recognized by these prestigious awards as having a positive impact on patient and physician outreach,” said John Hallick, president and CEO of CPM. “The CRM-driven programs that our hospitals were recognized for this year – from physician referral to service line and new movers marketing – demonstrate our ability to help hospitals create targeted marketing campaigns for audiences that are traditionally difficult to reach and showcase one of our core strengths of boosting return-on-investment for hospital marketing programs.”

CPM’s 2010 Hermes Creative Awards, include:

• Platinum Award: HCA’s Osceola Regional Medical Center’s cardiovascular campaign
• Platinum Award: HCA’s Central Florida Regional Hospital ER wait time billboard
• Platinum Award: Carle Foundation Hospital’s “Rewrite Your Story” bariatrics self-mailer
• Gold Award: Baylor Health Care System’s “A Women’s Touch” newsletter
• Gold Award: Beaufort Memorial Hospital’s cancer screening self-mailer
• Gold Award: Methodist Le Bonheur Healthcare’s “Embracing the Miracle of Life” self-mailer
• Honorable Mention: Carle Foundation Hospital’s “Aware, Educate & Screen” cardiology campaign
• Honorable Mention: Methodist Le Bonheur Healthcare’s “Germantown Women’s Services” self-mailer

CPM’s 2010 Aster Awards, include:

• Gold Award: Osceola Regional Medical Center’s cardiovascular physician referral program
• Gold Award: Methodist LeBonheur Healthcare’s outpatient rehab campaign
• Silver Award: Port Huron Hospital’s new movers direct mail campaign

CPM’s 2010 Healthcare Advertising Awards, include:

• Bronze Award: Osceola Regional Medical Center’s cardiovascular physician referral program
• Merit Award: Port Huron Hospital’s new movers direct mail campaign

About CPM Marketing Group

Headquartered in Madison, Wis., CPM Marketing Group is the market leader in the development of customer relationship management (CRM) solutions for hospitals, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM’s integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. Its solutions operate from an accessible, customer-centric database that includes comprehensive individual and household data extracted from institutional and external research sources. CPM’s suite of software tools provides easy and secure access to data for individual snapshots of patients and health consumers on a segment-of-one basis. For more information, visit http://www.CPM.com, call (800) 332-2631 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it . CPM can also be found on Twitter at http://twitter.com/CPMMarketing or on Facebook at http://www.facebook.com/CPMMarketing.

About Healthcare Advertising Awards

Sponsored by Healthcare Marketing Report, The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. Over 4,000 entries were received in the 2010 competition, making the awards the largest healthcare advertising awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. For more information, visit www.hmrpublicationsgroup.com.

About Hermes Creative Awards

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. In 2010, more than 3,600 entries were received from corporate marketing and communications departments, advertising agencies, PR firms, design shops, production companies and freelancers from around the globe. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. For more information, visit www.hermesawards.com.

About Aster Awards

The Aster Awards medical marketing awards program is an elite competition recognizing the nation's most talented healthcare organizations and advertising agencies for outstanding excellence in marketing. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine. For more information, visit www.asterawards.com.