Latest Version of Aprimo Marketing Studio™ On Demand Offers Unprecedented Alignment of Sales and Marketing
INDIANAPOLIS--Aprimo® Inc., a global leader in integrated, on demand marketing software solutions, today announced that Aprimo Marketing Studio On Demand now provides enhanced out-of-the-box data synchronization with Salesforce CRM to improve the lead management process. As highlighted on AppExchange 2, Aprimo Marketing Studio On Demand now gives marketers the ability to more tightly integrate and align with sales, resulting in more leads and increased revenue.
“Hours after deploying the solution, we were up and running with the integration between Aprimo and Salesforce CRM. We’re using it to synchronize data between the two applications as part of our implementation and will also be using Aprimo to enhance our e-mail marketing capabilities”
Through this enhanced integration with Salesforce, Aprimo Marketing Studio On Demand:
“The connection between marketing and sales is much broader and deeper than just lead management,” said Rob McLaughlin, co-founder of Aprimo. “For years, Aprimo’s solutions have led the way, tearing down the silos between sales and marketing to foster sales transparency. Now, we provide insight into everything from marketing campaign calendars to a centralized digital asset repository for content sharing, all the way to marrying online and offline marketing contact history. By creating this unified view of all sales and marketing content, Aprimo ensures that every lead is prioritized, resulting in a higher rate of sales success and increased revenues.”
The enhanced functionality of Aprimo Marketing Studio On Demand, now available on AppExchange 2:
“Salesforce.com’s AppExchange 2 is the world’s leading marketplace for partners to promote their cloud computing apps to customers,” said Kendall Collins, chief marketing officer of salesforce.com. “By providing seamless collaboration between the sales and marketing departments through real time synchronization, Aprimo has a great value proposition for its customers.”
“Hours after deploying the solution, we were up and running with the integration between Aprimo and Salesforce CRM. We’re using it to synchronize data between the two applications as part of our implementation and will also be using Aprimo to enhance our e-mail marketing capabilities,” said Deborah L. Katz, Vice President, Corporate Marketing at Open Solutions, Inc. “The integration will allow us to automatically provide access to marketing activities and pass leads on to our sales and account management teams and the two-way automation will cut back dramatically on lead action time. Our culture of continuous improvement always has us looking to partner with best-of-breed technology vendors to deliver the best service to our clients. Aprimo has definitely proven to us that we made the right decision.”
Aprimo Marketing Studio On Demand addresses the shift in customers gaining more influence and access to different sources of information about products and services they use and purchase for their companies. Giving marketers modular, easy-to-use software tools to ensure they can find opportunities to reach new markets, create true customer dialogue and deliver proven metrics to an organization, Aprimo offers the following solutions for:
Aprimo Marketing Studio On Demand with Salesforce CRM integration is generally available today, and can be found on salesforce.com’s AppExchange 2 at www.appexchange.com.
About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM <http://www.salesforce.com/> (http://www.salesforce.com/) applications, more than 800 ISV partner applications like those from CA, FinancialForce.com and Fujitsu, and 160,000 custom applications used by salesforce.com’s 77,300 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.
Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company’s integrated marketing software, Aprimo Marketing Studio™ B2C and Aprimo Marketing Studio™ B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment.
Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com.
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