NORWOOD, Mass.--Managing consumer preferences and contact compliance can be a serious challenge for any company, but Gryphon Network’s newly updated PrivacyAdvisor delivers guaranteed compliance and preference management directly integrated with Salesforce CRM. Built using the Force.com platform, PrivacyAdvisor is available for test drive and deployment on the AppExchange at www.salesforce.com/appexchange.

“With it, marketing and sales professionals can focus on what they do best, instead of trying to tackle compliance on their own”

PrivacyAdvisor integrates compliance and preference management directly into lead, contact and account screens in Salesforce CRM. It was the first tool to use an easily understood traffic light metaphor to simplify compliance, with green signaling ‘Ok to Contact’ and red warning ‘Not Ok to Contact.’ Features include exemption management to preserve leads and prevent over-suppression, opt-outs that can be added or removed by customer preference, bulk certification of hundreds of thousands of records, and installation via web link for off-the-shelf simplicity. With the newest PrivacyAdvisor version, Gryphon:

1. Upgraded to the latest Visualforce controls

• 10x performance increase in status display
• asynchronous processing; perform other activities during certification
• certification for phone, email, mail and fax

2. Upgraded PrivacyAdvisor field mapping tool

• up to 19 salesforce.com custom or standard contact channel fields can be certified per page layout, using any combination of phone, mobile phone, email, postal mail and fax
• optional data storage for real-time visual force controls

3. Enabled bulk certification processing of hundreds of thousands of records in a single transaction

• all data remains in Salesforce CRM; eliminates external list scrubbing
• ability to scrub contacts filtered by specific campaigns
• able to create and use unique views (salesforce.com best practice)for enhanced flexibility

“I was amazed at the increase in the speed to load the pages after updating to the newest release of PrivacyAdvisor,” said Bobbi Gordon, Sales Operations and Closing Manager for JELD-WEN Communities. “Installing the upgrade and modifying the page layouts was simple and very quick.”

Bill McCarthy, Senior Enterprise Manager for Gryphon Networks, worked closely with clients to help update PrivacyAdvisor for Salesforce CRM. “With it, marketing and sales professionals can focus on what they do best, instead of trying to tackle compliance on their own,” he said.

About Gryphon

Gryphon is the leading provider of on-demand contact governance solutions, processing billions of transactions each month for hundreds of clients and hundreds of thousands of users. Gryphon’s compliance, privacy, sales and marketing tools help many of today’s leading organizations increase sales efficiencies and marketing effectiveness, giving them a competitive advantage in industries such as financial services, healthcare, consumer goods, automotive, hospitality and retail. In addition, Gryphon provides guaranteed compliance with consumer contact regulations and preferences, all with strong ROI validation. Gryphon was established in 1999, and is headquartered in Norwood, Massachusetts.