Approval Enables More Efficient Tracking of Dealership eLeads
IRVING, Texas--EFG Technologies®, a division of EFG Companies and a leading provider of CRM solutions for retail automotive dealers, announced today it has been certified by Subaru of America, Inc. to manage Internet sales leads for the manufacturer’s dealerships that subscribe to SalesEDGE.
“Consumers today expect response times in minutes--not days or hours. Successful dealers understand the importance of a prompt response and the opportunity cost of a mishandled lead”
“Dealerships are struggling to gain every competitive advantage they can to build and maintain relationships with customers,” said Chuck McGraw, president of EFG Technologies. “Managing Internet leads throughout the sales cycle is vital to the success of any dealership, even more so today given the shift in consumer buying behaviors toward online shopping. According to some sources, more than 90% of car buyers shop for a new vehicle on the Internet before coming into the dealership.”
SalesEDGE is a web-based performance management tool that provides dealers with a comprehensive technology solution for managing prospects and customers through the complete sales and service lifecycle. Key capabilities include lead management, customer relationship management, sales campaign management, and sales process performance enhancement.
Subaru will use information tracked by SalesEDGE to measure lead response times and track the status or disposition of leads assigned to participating dealerships. SalesEDGE will also provide Subaru dealerships the ability to tap into the Subaru lead process, enabling them to manage leads more effectively throughout the entire sales cycle.
“Consumers today expect response times in minutes--not days or hours. Successful dealers understand the importance of a prompt response and the opportunity cost of a mishandled lead,” said McGraw. “Subaru recognizes that dealers using SalesEDGE can benefit from a substantial increase in their close rates by improving lead response times and effectively tracking online leads. We’re pleased to add Subaru to our roster of automotive industry partners that use EFG to help drive profitability at retail dealerships across the country.”
About EFG Technologies
EFG Technologies is the technology division of EFG Companies (Enterprise Financial Group, Inc.), a premier dealer performance management company that partners with automotive retailers to drive profitability through its Finance and Insurance products, services, and technology solutions. EFG Companies has been developing and distributing innovative profit solutions to retail dealerships for more than 30 years. The company is headquartered in the Dallas suburb of Irving, Texas. Websites: www.salesedgecrm.com and www.efgcompanies.com
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, NJ, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a Backyard Wildlife Habitat by the National Wildlife Federation.
|< Prev||Next >|