SUNNYVALE, Calif.--Krawler, Inc. today announced the availability of Deskera Spring 2010, the newest release of the enterprise application suite that removes the cost and technology barriers to automating core business processes. Deskera is the industry’s only integrated suite of on-demand enterprise applications featuring customer relationship management (CRM), accounting, project management, human resource management, learning management, and leave and attendance management. All Deskera applications are built on the same cloud-based platform, so companies gain seamless workflows and an end-to-end view across their business—no integration required. Easy Web sign-up, helpful set-up guides, and prices starting at $9.99 per user for the entire suite mean companies of all sizes can sign up and start running immediately.

“With Deskera, we’re redefining the on-demand enterprise application experience. Managing business process workflows is now easy with Deskera’s integrated applications and a user interface that lets customers reach nearly all the data they need in three clicks or less.”

Deskera Spring 2010 is being announced in conjunction with the debut of iDeskera CRM for the iPhone (see release also dated April 6, 2010). The product launches mark the expansion of Krawler and its Deskera software as a service (SaaS) suite into the United States market. Today more than 2,000 customers worldwide use Deskera, which is available directly from Krawler and through more than 200 channel partners. The rapid adoption led to Krawler being ranked #52 on the 2009 Deloitte Technology Fast 500 Asia Pacific. In addition to providing local sales, service and support for customers, Krawler’s US operations will recruit, educate and support US-based resellers.

“So many SaaS providers have simply taken traditional software models and moved them to the Web. That is why many companies still face integration challenges and complex user interfaces that don’t look much different from those used in the 1990s,” said Shashank Dixit, founder and CEO of Krawler. “With Deskera, we’re redefining the on-demand enterprise application experience. Managing business process workflows is now easy with Deskera’s integrated applications and a user interface that lets customers reach nearly all the data they need in three clicks or less.”

Deskera Spring 2010 Features

Deskera Spring 2010 enhances the seamless use of the fully integrated Web-based applications with a new drag-and-drop, integrated customizable dashboard for the entire suite. Now users can view CRM, project, accounting, HR, and learning management activities in one place. Because Deskera is based on industry standards, it can be easily integrated with enterprises’ existing applications, preserving their investment. Web-based applications within the Deskera suite also offer new functionality.

Deskera CRM provides a single view of customers, helps automate critical sales processes from lead qualification to promotional campaigns, and enables decision-makers to easily implement customer-centric strategies and ensure effective sales management. The Spring 2010 release of Deskera CRM adds:

• An intuitive spreadsheet-style interface, which gives users click-and-type simplicity for selecting, editing and manipulating data in any way—without the complexity of additional tabs or forms found in other CRM solutions.
• Conditional formatting, including auto-color for highlighting important leads, contacts and more, based on user-defined conditions.
• Integration with Google Accounts, enabling users to import Google contacts with the click of a button—no need to copy and paste contacts or import/export CSV files.
• Custom data entry headers, allowing users to capture only the relevant customer and prospect details important to their business.

Deskera Project Management. The newest release adds Gantt charts, an industry first among Microsoft Project integrated, Web-based project management software. The easy-to-use Deskera PM also features a spreadsheet-like interface and a series of nested tabs, which give users instant access to all projects and the tools for each project. Additionally, projects can be easily moved between Deskera PM and other project management solutions.

Deskera Learning Management provides an end-to-end solution for managing learning processes across courses, faculty and students. The newest Deskera LMS version adds Twitter and Facebook-like updates-based learning and drag-and-drop content posting.

Deskera Human Resource Management System is a comprehensive, integrated HR management solution to facilitate talent management including employee profiles, performance, recruitment and compensation. The Spring 2010 version of Deskera HRMS brings Web 2.0 to recruitment by offering integration with external job portals. External applicants now can quickly apply for jobs via links into Deskera HRMS, eliminating the need for HR professionals to manually input the information.

Deskera Accounting is intuitive, easy-to-use software that facilitates the recording and processing of all financial transactions—from invoices to purchase orders to inventory tracking to receipts. The new version features:

• A visual workflow and guides to help users manage such processes as purchase management; sales and billing management; customer, vendor and product management; and account management.
• Bank reconciliation functionality, which lets users compare accounting records against those shown on the bank statement in order to identify discrepancies and their probable causes.

Customers and Partners Cite Deskera Advantage

“One of the major IT challenges is dealing with all the integration complexity that comes from working with different applications and systems,” said Steve Lim, director at TeckSeng Enterprises, a Krawler customer. “Deskera eliminates this complexity by providing a comprehensive on-demand suite of fully integrated, enterprise-class business applications. With Deskera, we no longer have the hassles of software integration—or hardware set-up and support—and that resulted in a better experience for us.”

“In the market we serve, there has been a gap for an integrated ERP solution for SME,” said Yahya Malayeri, managing director at CTMsys, a Krawler partner. “Deskera is a God-sent gift for this market, and white labeling is icing on the cake for us as marketing the solution with a local name is much easier and effective.”

“The small and medium-size businesses we serve are looking to migrate to the cloud, but many on-demand applications carry high monthly subscriptions that only larger enterprises can justify,” said Joycelyn Lim, director of Calone Solutions Pte Ltd., a Krawler partner. “Reselling Deskera meets the demands of our customers perfectly—providing enterprise-class business applications with an affordable on-demand monthly fee model. It not only has become a popular offering for our existing customers, but also is attracting new companies to our services.”

Availability and Pricing

Deskera Spring 2010 is available now with pricing options designed to support the needs of small, medium and large enterprises. Companies can subscribe at www.deskera.com with options for the entire Web-based Deskera Suite ranging from $49.95 per month for five users up to $999.95 per month for a premium subscription with customization services and support for 100 users. There are no downloads or set-up fees. Additionally, Deskera is available from Krawler’s network of more than 200 channel partners.

About Krawler

Krawler, Inc. delivers Deskera, the industry’s most complete on-demand enterprise application suite, now used by more than 2,000 companies worldwide. All Web-based Deskera applications—CRM, accounting, project management, HR management, learning management, and leave and attendance management—are based on the same platform. As a result, enterprises gain seamless workflows and an end-to-end view across their business without the cost and complexity of integration. Starting at $9.99 per user, Deskera scales to support small and large companies alike. In 2009, Krawler ranked #7 on the Deloitte Technology Fast 50 India and #52 on the Deloitte Technology Fast 500 Asia Pacific. Krawler has offices in Pune, India; Sunnyvale, CA; London, UK; Kuala Lumpur, Malaysia; and Singapore. To learn more, visit www.krawler.com.