Neolane’s Enterprise Marketing Software Platform Recognized for Excellence in Innovation, Performance, Functionality and Value

NEWTON, Mass.--Enterprise marketing software provider Neolane, Inc. today announced it won the SearchCRM.com 2009 Product of the Year award in the Marketing Automation category. Worldwide marketers rely on the power and flexibility of the Neolane platform for delivering the most effective cross-channel marketing and lead management campaigns that are personalized, relevant and measureable. In this awards competition, Neolane was recognized for excellence in multiple evaluation categories including innovation, functionality, value, and ease of use and manageability.

“This recognition by SearchCRM.com in a highly competitive category is a great testament to our team’s commitment to delivering the best, most innovative marketing automation solution available”

The Neolane marketing automation platform (version 5.1) improves the effectiveness of cross-channel marketing campaigns at all stages of the customer lifecycle, while making marketers more efficient than ever before. With Neolane, marketers can achieve multiple business objectives associated with improving customer retention and creating new revenue opportunities. Organizations benefit from driving meaningful conversations and presenting timely, relevant, personalized offers and messages seamlessly across inbound and outbound marketing channels.

According to SearchCRM, “We reviewed more than 20 products submitted for consideration in the marketing automation software category. Neolane won because the company offers a well-balanced solution that straddles online and traditional marketing, as well as B2B and B2C marketing. The solution delivers deep capabilities through a user-friendly interface. This, coupled with its ability to simplify complex campaigns and bring measurement, analytics and campaign management to the broader organization, makes Neolane the overall winner.”

Neolane announced several new applications with the launch of v5.1 of its platform including Neolane Interaction, which allows marketers to unify inbound and outbound marketing communications to extend cross-channel personalization benefits by enabling relevant and consistent customer conversations at every interaction. Marketers can also take advantage of Neolane Distributed Marketing, which facilitates collaboration between decentralized teams that need to brand campaigns to better resonate with local audiences, and Neolane Campaign Optimization to manage and automate contact frequency and fatigue.

“This recognition by SearchCRM.com in a highly competitive category is a great testament to our team’s commitment to delivering the best, most innovative marketing automation solution available,” said Stephan Dietrich, president, Neolane, Inc. “We understand the complexities that marketers face today in managing customer acquisition and retention across a growing list of marketing channels. As marketers strive to create the optimal customer experience through personalized dialogues, Neolane’s marketing solution is well-positioned to support marketers’ needs now, and into the future. This award validates why Neolane is marketers’ first choice for managing their cross-channel campaign management efforts.”

SearchCRM.com’s 2009 Products of the Year program highlights the best CRM and call center products introduced this year, and recognizes winners in each of five categories. The awards were judged by a team of 12 independent industry experts, analysts and CRM and call center professionals and were presented by the editors of TechTarget’s Enterprise Applications Media Group. Judges selected the five Products of the Year from among CRM-related products introduced, upgraded and shipped between October 1, 2008 and December 31, 2009.

About SearchCRM.com and TechTarget

SearchCRM.com is the Web’s best guide for Customer Relationship Management (CRM) and call center technology decision makers and practitioners. CRM is a business process enabled by technology—it requires a special combination of customer-centric strategy and technical know-how. SearchCRM.com provides business, IT and customer service leaders with information relating to the most pertinent issues facing companies that are in the process of developing, designing and implementing CRM initiatives across the organization and in the call center. More information can be found at SearchCRM.com.

Headquartered in Newton, MA, SearchCRM.com is part of the TechTarget network (www.techtarget.com). TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. More information can be found at TechTarget.com.

About Neolane

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane’s cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 200 of the world’s leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit www.neolane.com.