- I&D to complete its consumer loyalty management solution by adding smartFOCUS’s multi-channel marketing software –

BRISTOL, England & PARIS--smartFOCUS (LSE:STF), a global leader in multi-channel marketing software, has signed a partner agreement with leading global loyalty marketing specialist, Initiatives & Développements (Group ID), under which the group will integrate, operate and resell the full smartFOCUS Intelligent Marketing software suite as part of its loyalty management solution to its European customers and prospects.

Paris-headquartered and listed on the Euronext market, Group ID is an expert in the development of consumer loyalty management solutions and customer relationship management (CRM) programmes. The company designs, creates and executes loyalty and CRM initiatives for some of the leading companies across Europe, including Carte Bleue VISA, l’Oréal, Microsoft, British Telecom and Havas Voyages, bringing together purchasers, communities and partners through its technology, consultancy and processes.

Marcelo Scaglione, chief of the executive board for Group ID, said: “We needed an innovative yet proven solution to deliver the level of scalability, functional depth and ease-of-use needed to deliver an unsurpassed breadth of offering to the loyalty management and CRM programme marketplaces. Our search for a software solution led us to smartFOCUS, and an offering which combined everything we needed to easily and cost effectively deliver relevant and targeted marketing communication, as well as increase campaign results and marketing return on investment for our customers.”

Chris Underhill, CEO of smartFOCUS, said: “The Group ID partnership significantly increases our footprint across Europe and we welcome Initiatives & Développements to our growing community of international marketing services partners. Organisations continue to refocus marketing investment in programmes to retain customers for longer and increase customer value through better service, cross selling and up-selling initiatives. We are already supporting Initiatives & Développements’s team in a number of customer and prospect engagements, underlining the momentum Group ID has in a large and fast growing market sector, and the value our software solutions add to its offering.”

About Initiatives & Développements (Group ID):

Group ID is a specialist in the development of consumer loyalty programs and CRM solutions. Group ID creates ‘privileges’ in order to bring brands closer to their communities of clients, retailers, partners and employees.

Initiatives & Développements is quoted on Alternext - FR0010354407-ALIDA (July 2006). Headquartered in France, Group ID is present in 6 European countries and EMEA.

President of the supervisory board: Christian Quérou
Vice President of the supervisory board: Christophe de Sagazan
Chief of the executive board: Marcelo Scaglione

About smartFOCUS:

A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Center Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS in news media:

smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS in e-mail and digital marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications.

smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.