SAN FRANCISCO--Gryphon, the leading provider of on-demand contact preference and compliance solutions, today announced an enhanced version 3.1 of PrivacyAdvisor is now available on the salesforce.com AppExchange. Gryphon will be demonstrating PrivacyAdvisor for Salesforce CRM this week at Dreamforce09 in Booth #224.

PrivacyAdvisor for Salesforce CRM certifies federal and state compliance with contact privacy laws in real time across all channels (phone, fax, email and mail) and displays the result directly within Salesforce CRM. The system also automatically applies exemptions to override Do Not Contact (DNC) restrictions to allow sales and marketing users to increase their universe of prospects while preventing costly DNC violations.

PrivacyAdvisor 3.1 now includes a bulk certification tool completely integrated with Salesforce CRM that lets users create bulk contact lists that comply with DNC restrictions.

“By partnering with salesforce.com, we’ve been able to help customers guarantee 100 percent compliance with all regulations without changing the way they use Salesforce CRM,” said Gryphon President Scott Hambuchen. “We’ve been able to take all of the complexity that goes into supporting Do Not Contact and global consumer contact preferences and boil it down into a simple traffic light metaphor.”

PrivacyAdvisor eliminates the need to extract, certify and then re-import leads into Salesforce CRM. Users can certify leads within the application itself in real-time, and the status is displayed as a corresponding color in a traffic light metaphor – red for DNC restriction and green for permitted to contact.

“Companies need to be compliant with their marketing efforts, and Gryphon’s application helps them do just that,” said Kendall Collins, chief marketing officer, salesforce.com. “Gryphon’s sponsorship of the Industry Solutions program at Dreamforce and its enhancement of PrivacyAdvisor signal its commitment to customer success.”

About Gryphon

Gryphon is the leading provider of on-demand contact preference and compliance solutions, processing billions of transactions each month for hundreds of clients and hundreds of thousands of users. Gryphon’s compliance, privacy, sales and marketing tools help many of today’s leading organizations increase sales efficiencies and marketing effectiveness, giving them a competitive advantage in industries such as financial services, healthcare, consumer goods, automotive, hospitality and retail. In addition, Gryphon provides guaranteed compliance with consumer contact regulations and preferences, all with strong ROI validation. Gryphon was established in 1995, and is headquartered in Norwood, Massachusetts.

http://www.gryphonnetworks.com

http://www.myprivacyadvisor.com

About the Force.com Platform and AppExchange

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications with more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 120,000 custom applications used by salesforce.com’s 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange marketplace at http://www.salesforce.com/appexchange/.