Integrating MarketZone® with SFA/CRM Systems Helps Companies Cut Marketing Costs and Achiever A Higher ROI

 

OMAHA, Neb.--MarketZone®, a suite of product solutions by infoGROUP (NASDAQ: IUSA), today announced the availability of a new benchmark report by Aberdeen Group entitled “2009 Sales Automation Report: Best-in-Class Strategies for Increasing Returns on SFA Investments.”

 

The report explores how Best-in-Class organizations achieve a higher ROI through a fully realized and supported sales automation strategy. Despite the maturity of sales automation deployments, end-user organizations are still challenged by inefficient sales processes, technology adoption, and a general uncertainty of the full capabilities of their current solution.

The value an organization derives from its SFA or CRM solution is due, in large part, to the sales processes formalized prior to implementation, the ability to customize the tool to match these processes, the information contained within the system, and the use of the tool by sales groups.

Integrating the MarketZone solution with an SFA/CRM system allows companies to automate data feeds and boost the power of their sales and marketing efforts. As an industry-leading, go-to-market application, the suite of MarketZone products helps companies cut marketing costs and achieve a higher ROI by providing the tools they need to quickly and easily analyze current customers, target high-value prospects, create strategic marketing campaigns and run custom analytical reports. Varying MarketZone products are available based on the sophistication and depth of usage needed by each specific customer.

“By integrating key sales data, Best-in-Class organizations are able to reduce the amount of time sales representatives spend researching prospects and customers,” said Peter Ostrow, Research Director of Sales Effectiveness, Aberdeen Group. “In turn, the time saved is spent engaging these prospects and customers in meaningful conversations about their business challenges and needs.”

Easily uploaded into SFA/CRM systems, the MarketZone suite of products not only populates these systems with new prospects, but gives companies the intelligence they need to exceed customer expectations through customization of the tool.

About infoGROUP

infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.