ExactTarget Launches International Division in London Following Acquisition of Keymail Marketing
Expansion Marks Companyâ€™s First Acquisition, Direct Presence Outside of U.S.
INDIANAPOLIS--ExactTarget, a global provider of on-demand email marketing and one-to-one marketing solutions, announced today it has launched a new international division in London following the acquisition of U.K.-based Keymail Marketing.
The new division, which serves as the headquarters for ExactTargetâ€™s operations outside of North America, allows the company to directly support the international needs of its multinational clients and expands its offerings to marketers in the growing UK and European markets.
â€œOur new London operation allows us to better serve our global clients and introduce more organizations to our powerful platform that allows marketers to deliver unmatched return on investment with relevant, multi-channel communications,â€ said Scott Dorsey, co-founder and chief executive officer of ExactTarget. â€œThe acquisition of Keymail Marketing is a key component of our aggressive global expansion plan and provides tremendous opportunity to penetrate the UK and European market.â€
Founded in 2005, Keymail Marketing was a platinum reseller of ExactTargetâ€™s technology in the U.K. More than 70 European clients previously served by Keymail Marketing will now be served directly by ExactTarget, including: Reed Exhibitions, Aurora Fashions, Aegon, Value Retail, British Standards Institute, Gulf Air (Bahrain), Carrier International (France), UKTI (Belgium), Utimaco (Germany) and QlikTech (Sweden).
â€œWe have enjoyed a long relationship with ExactTarget and have relied on the companyâ€™s software for years to power the campaigns of our European clients,â€ said Jeff Barnes, general manager of Keymail Marketing. â€œThis transaction provides our clients new resources to grow their email marketing and one-to-one marketing campaigns through direct access to ExactTargetâ€™s expanded global product line.â€
ExactTarget co-founder Peter McCormick leads the companyâ€™s international operation from London, as general manager of ExactTarget Global. McCormick, along with a team of sales, services and technical experts, began servicing international clients from the London operation today.
The news of ExactTargetâ€™s international expansion and acquisition of Keymail Marketing comes four months after the company announced a $70 million round of venture capital funding that has fueled the companyâ€™s product development and international expansion.
ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions.Â The companyâ€™s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTargetâ€™s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTargetâ€™s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa Johnâ€™s, CareerBuilder.com,Â Gannett Co.,Â Inc., The Leukemia & Lymphoma Society, The Home Depot,Â Liberty MutualÂ Group and Wellpoint, Inc.Â For more information, visit www.exacttarget.com or call 1-866-EMAILET.
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