CRM Magazine Recognizes Visible Technologies as a “Rising Star” in their 2009 CRM Market Awards

BELLEVUE, Wash.--Visible Technologies, a leading provider of social media analysis and engagement solutions, today announced that CRM magazine has named Visible Technologies a “Rising Star” of its 2009 CRM Market Awards.

With its eighth annual CRM Market Awards, CRM magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes and technologies. In each of 10 categories, the magazine named one Market Winner, denoting the highest score compared to its peers. Each category also produced four Market Leader awards and "One to Watch."

“Being recognized as a 2009 CRM Market Award ‘Rising Star’ is a tremendous honor for us,” said Dan Vetras, CEO, Visible Technologies. “It reflects the incredible value and new opportunity social media engagement provides brands in terms of strengthening customer service, lowering support costs, and building brand loyalty and one-to-one relationships with customers.”

This is the first year Visible Technologies has been recognized by CRM Magazine. Founded in 2005 and based in Bellevue, WA, Visible Technologies provides brands such as Microsoft, Xerox and Hormel the ability to bolster reputation, build revenue and measure the success of social media campaigns. The company’s truCAST® platform provides actionable business intelligence, enabling enterprises to implement social media strategies across their organization and actively engage with consumers online to increase brand value.

Award recipients were determined through an extensive three-month process and a proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments and scores reflecting customer satisfaction.

An expanded version of the results has been published in the September 2009 issue of CRM magazine, which is now in print. The digital NXTBook edition of the issue and the online content will be available beginning September 1, 2009, at http://www.destinationCRM.com.

About Visible Technologies

Visible Technologies helps companies listen to and learn what consumers are saying about them online, enabling brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative truCAST® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful truREPUTATION™ suite of services. For more information, go to www.visibletechnologies.com, www.trureputation.com, or follow the blog at www.visinsights.com.

About CRM magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at http://www.destinationCRM.com, or on Twitter at @CRM (http://twitter.com/CRM) and @destinationCRM (http://twitter.com/destinationCRM). The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.