CRM Magazine Names Synygy an Incentive Management Market Leader

CHESTER, Pa.--Synygy Inc., the largest and most experienced provider of sales performance management (SPM) solutions, was named a market leader in the incentive management category in the eighth annual Market Awards sponsored by CRM magazine.

Announced at the magazine’s CRM Evolution 2009 conference in New York City, the awards honor businesses that focus on customer relationships through sophisticated integrations of people, processes, and technologies. Recipients were chosen following an in-depth three-month evaluation that includes input from industry analysts, financial and corporate information, product assessments and customer satisfaction scores.

In a press release announcing the awards, CRM magazine’s editorial director David Myron was quoted as saying, “To stay competitive in a challenging economy, companies must come up with innovative ways to improve their customer relationship efforts. This is exactly what the recipients of the 2009 CRM Market Awards have done.”

“Synygy is pleased to be recognized by CRM both years that the magazine has included incentive management as a category,” said Mark A. Stiffler, Synygy president and CEO. “Because we have superior software and the largest and most experienced professional services group in the industry—eliminating the problems of using third-party implementers—Synygy has a long track record of success.”

About Synygy

Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. Synygy’s SPM solutions include: sales compensation (incentive compensation, rewards and recognition, and total compensation); sales communications (web portals, reports, dashboards and analytics, and analyses, alerts, and answers); sales goals (territories and channels, pipeline analysis and forecasting, and objectives and quotas); and sales processes (recruiting, evaluation and training, data repository and processes, and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 18 continuous years of success. www.synygy.com