Lithium Technologies Wins CRM Magazine Rising Star Award

EMERYVILLE, Calif.--Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced that it has been selected by CRM magazine as a winner of the 2009 Rising Star Award. The eighth annual CRM Market Awards recognize vendors, consultants and end-user companies that are creating and cultivating rewarding customer experiences and relationships through the sophisticated integration of people, processes and technologies.

"It is clear to CRM magazine editors that Lithium brings companies value as they revolutionize the way they interact with their customers on the social web," said Lyle Fong, CEO of Lithium Technologies. "We're honored that our work to enable our customer's ability to innovate, promote and support is becoming increasingly more important and meaningful to the industry."

Honorees were determined through an extensive three-month process and rating formula proprietary to CRM magazine that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.

"Lithium is deserving of its 2009 CRM Rising Star," said David Myron, CRM magazine editorial director. "Lithium's continued efforts to innovate on Social CRM and push the boundaries of traditional CRM makes it an easy choice as a recipient of this award."

The 2009 CRM Market Awards were presented at the CRM Evolution Conference at the Marriott Marquis in New York. The complete list of winners will be published in the September 2009 issue of CRM magazine, and online at www.destinationCRM.com

About CRM magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at http://www.destinationCRM.com, or on Twitter at @CRM (http://twitter.com/CRM) and @destinationCRM (http://twitter.com/destinationCRM). The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.

About Lithium Technologies

Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company’s behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com