SugarCRM Expands Footprint in Europe; Announces Latest Customer Wins
Munich Office Opens to Meet Growing Demand for Commercial Open Source CRM Solutions
CUPERTINO, Calif.--SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM) software, today announced a series of milestones in the company’s European expansion, including a new corporate headquarters in Germany, a spike in commercial customer and strategic partner wins and the expansion of its global training program.
With a customer base that will exceed 1,000 deployments of Sugar Professional and Sugar Enterprise this month and a growing partner ecosystem that now includes more than 70 value added resellers and strategic implementation partners, SugarCRM has seen demand for its commercial open source CRM solutions continue to accelerate across Europe. In the last few months alone, the company has added several large deployments with highly recognized European brand names including Fuji Film Spain, Loomis UK, Coca Cola France and Avis Scandinavia. SugarCRM recently opened a new European headquarters in Munich, Germany in order to accommodate the growing commercial demand on the continent.
“While demand in Europe for our modern and flexible CRM platform has been steadily growing over the last several years, the recessionary economy has only increased activity and adoption,” said Liz Smith, vice president of sales, SugarCRM EMEA. “SugarCRM and its strategic partners in Europe are well positioned to deliver the open and affordable solutions necessary to succeed across the European market.”
Sugar EMEA training now available in 7 local languages
In order to support the rapid interest and adoption of commercial open source in the region, SugarCRM continues to expand its Authorized Learning Partner Program (ALP) in Europe. The Sugar ALP is a set of instructor-based training programs offered by a select number of SugarCRM certified partners to help customer and community members take full advantage of the features and capabilities of SugarCRM.
Originally offered through Redpill-Linpro, a European consultancy focused on end-to-end delivery of technology solutions for corporations, the program is now being offered by three additional partners in Europe including:
“We see the amazing market potential for SugarCRM and a bright future for commercial open source,” said Michael Wagner, partner at Weburi. “We are participating in the ALP because a successful CRM project requires good knowledge of the software, its abilities and a close relationship with the authors of the solution.”
SugarCRM now delivers training in English, Norwegian, Danish, Swedish, Spanish, French and German. For more information about the Sugar training partners visit http://www.sugarcrm.com/university/partners.php
Save the date for CRM Acceleration London, October 27, and Munich, October 29.
For more information please visit: http://www.sugarcrm.com/crm/about/events.html
SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software. Founded as an open source project in 2004, SugarCRM applications have been downloaded over five million times and currently serve over 500,000 users in 75 languages. Over 5,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over lock-in based, proprietary alternatives. In the last year, SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.
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