MicroEdge Announces Availability of FIMS CRM

NEW YORK--MicroEdge, Inc., a wholly-owned subsidiary of Advent Software, Inc. (NASDAQ:ADVS) and leading provider of solutions for the grantmaking community worldwide, announced today the general availability of FIMS CRM. A tailored version of Salesforce CRM, the leading cloud computing CRM application, FIMS CRM provides comprehensive constituent relationship management for community, faith-based and educational foundations using FIMS, MicroEdge’s Foundation Information Management System.

MicroEdge FIMS CRM is a web-based solution designed to help foundations manage complex and interconnected constituent relationships, particularly as it relates to donor development and management. It facilitates the sharing of collective knowledge across an organization and provides a more holistic view of constituent relationships while establishing consistent processes for donor cultivation.

Foundations can efficiently manage each stage of the donor development process within FIMS CRM. Leads, important activities, and dates associated with specific opportunities are easily tracked, while tasks and goals can be assigned to staff members, streamlining the management of the donor prospect pipeline. These essential CRM capabilities help foundations focus more effort on cultivating relationships, and less on administering them.

FIMS CRM offers foundations a big picture view of their constituent activities by tracking all interaction history within a single constituent record. Event management features organize all details from guest lists to vendor information in one central location. Flexible forecasting and reporting provides visibility into prospect pipelines to help plan for future growth.

FIMS CRM is integrated with FIMS, the industry leading foundation information management system, eliminating the need for duplicate data entry. “Our clients have told us that full-featured CRM is what they need most, and we are excited to provide them with best in class capabilities through a tailored version of Salesforce CRM,” states Benny Melumad, MicroEdge Chief Technology Officer. “Foundations can now directly and easily incorporate comprehensive constituent relationship management into their business processes while maintaining a seamless exchange of information with FIMS.”

“We are committed to helping nonprofit organizations increase their effectiveness and achieve their goals through technology,” says Suzanne DiBianca, Executive Director of the Salesforce.com Foundation. “We are especially pleased that MicroEdge has extended the capabilities in Salesforce CRM to seamlessly integrate with FIMS, thus empowering users to build a deeper knowledge of their constituent relationships and support their efforts to more efficiently manage the donor cultivation process.”

For more information about FIMS CRM, please visit www.microedge.com/products/fimscrm.

About MicroEdge

Established in 1985, MicroEdge, Inc. (www.microedge.com), a subsidiary of Advent Software, Inc. is the leading provider of software and services to the giving community worldwide. MicroEdge solutions deliver a powerful, integrated, and open framework for efficient and effective charitable giving. The company is committed to providing the best technology toolset for foundations, corporations, government agencies, donors, advisors and financial institutions. Together, these tools help organizations to work with one another to raise, invest, manage and award charitable currency. MicroEdge, Inc. is headquartered in New York City with regional offices throughout the U.S. and Europe, and supports thousands of clients worldwide.

About Advent

Advent Software, Inc. (www.advent.com), a global company, has provided trusted solutions to the world’s leading financial professionals since 1983. Firms in 60 countries use Advent technology and manage investments totaling nearly US $18 trillion. Advent’s quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling costs. Advent is the only financial services software company to be awarded the Service Capability and Performance certification for being a world-class support organization. For more information on Advent products, click here.