AmberLeaf and Birst Partner to Provide Clients with Powerful Analytics that Improve Sales, Marketing, and Customer Service

CHICAGO & SAN FRANCISCO--AmberLeaf, the leader in sales, service, and marketing optimization, and Birst, a leading provider of on-demand solutions for business intelligence (BI) and analytics, today announced that they are joining forces to help clients quickly improve sales, marketing, and customer service effectiveness. The new partnership will combine AmberLeaf’s extensive strategic expertise and technical experience with Birst’s powerful, affordable BI solution, and will help businesses increase customer satisfaction while lowering costs.

“Most people know that business intelligence solutions can enhance reporting capabilities, but the benefits of Birst go far beyond that,” said Patrick Callahan, Director of Operational Business Intelligence, AmberLeaf. “For instance, clients using Birst can evaluate customer loyalty and profitability for better targeting of marketing campaigns and promotions. Or, they can gather and analyze financial, historical, and economic data from disparate systems to create a more accurate sales forecast. In today’s unpredictable business climate, companies must have this kind of information to make good, strategic decisions.”

In addition to improving sales and marketing effectiveness, the new partnership will help clients increase customer satisfaction and lower customer service costs. As partners of RightNow, an on-demand customer relationship management (CRM) solution provider, AmberLeaf and Birst are working together to provide business intelligence benefits to clients using CRM solutions. For example, such clients can leverage Birst to analyze patterns of customer service and sales activity routed through multiple channels. Armed with this information, clients can then make better decisions regarding marketing strategies, sale tactics, product offerings, and customer care channels to more effectively meet customers’ needs and reduce costs.

Focused on breaking down the barriers that stand between data and action, AmberLeaf combines innovative technologies, creative approaches, and uniquely experienced professionals to drive client success. With roots in BI implementation, AmberLeaf recognizes that the importance of BI is steadily increasing and that easy-to-use, highly scalable BI solutions are essential for clients seeking fast results. Because there is no hardware to buy and there are no data warehouses to build or maintain, Birst’s on-demand BI solution can be implemented in a fraction of the time required by traditional analytics solutions.

“AmberLeaf offers an amazing mix of business strategy and technical implementation expertise, combined with a deep understanding of CRM and BI,” said Randi DiPrima, Vice President of Global Partners, Birst. “As the only AmberLeaf partner providing on-demand, BI solutions, Birst is pleased to add to the mix the fast, affordable information and analysis companies need.”

About AmberLeaf

As a leader in sales and marketing optimization, AmberLeaf delivers strategic and technology services specializing in leveraging information to optimize these business processes for our customers. AmberLeaf’s functional expertise adds significant value by bringing industry best practices to our customers. With a foundation in business intelligence and “operational CRM”, our term for the marriage of BI and CRM, AmberLeaf specializes in making the transition from “Data to Action”.

AmberLeaf is headquartered in Chicago, IL USA, supporting customers domestically and globally. Learn more at www.amberleaf.net.

About Birst

Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes — from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.

Learn more at www.Birst.com. Learn more about the Birst Partner Program at www.birst.com/partners/index.

Learn more about RightNow at www.RightNow.com.