Communispace Welcomes Paula A. Sneed and John R. Lauck to Board of Directors
Company Taps Top Marketing Executives for Board Seats
BOSTON--Communispace, creator of online customer insight communities for the world’s leading brands, today announced that Paula A. Sneed and John R. Lauck have been appointed to the Company’s Board of Directors, effective immediately. With nearly five decades of marketing experience between them, both Ms. Sneed and Mr. Lauck bring expertise in developing and growing some of the world’s most recognized brands.
Ms. Sneed is currently the Chairman and CEO of Phelps Prescott Group, LLC, a strategy and management consulting firm. Prior to this, she served as Executive Vice President of Global Marketing Resources and Initiatives for Kraft Foods, Inc. from June 2005 until her retirement in December 2006. In this role, she was responsible for leading Kraft’s approximately 700-person Global Marketing Services organization that ensures world-class marketing, including advertising, media, promotions, marketing research, packaging, digital and interactive marketing, CRM and other marketing disciplines for more than 100 major food brands. Ms. Sneed joined General Foods Corporation, which later merged with Kraft Foods, Inc., in 1977, and served in various executive positions since 1986. She is also a member of the Board of Directors for Airgas, Inc., The Charles Schwab Corporation and Tyco Electronics, Ltd. She has an MBA from Harvard Business School, where she is a member of the Visiting Committee, and currently serves as a trustee of Simmons College and Teach for America.
“As a client of Communispace for many years while at Kraft, I learned first-hand the real value this remarkable company provides on a daily basis. I’m thrilled to now be part of this dynamic team,” said Ms. Sneed. “With their unique method for engaging and listening to customers, combined with an impressive roster of global clients, the company is well-positioned for long-term success,” she continued. “I look forward to joining an already strong board to help guide the company as it expands, both in terms of growth and vision.”
Mr. Lauck is Co-CEO of Mrs. Fields Famous Brands where he leads all of the operations and employees under the Mrs. Fields and TCBY Brands, which includes a network of more than 1,200 franchised and licensed locations throughout 23 countries. In addition to this role, Mr. Lauck is responsible for the Mrs. Fields franchising, gifting, branded retail and licensing businesses, the TCBY business unit, new product development and new product marketing. Mr. Lauck joined Mrs. Fields Famous Brands in 2004 from Arby's Franchise Association where, as President and Chief Marketing Officer, he repositioned the brand and launched the well-known “Oven Mitt” campaign. Mr. Lauck has also worked for General Mills, Groceryworks.com, Footstar/Footaction, Blockbuster Entertainment Group and Pizza Hut/PepsiCo. He has an MBA from Brigham Young University. In addition to his domestic experience, John lived and worked in the Netherlands for two years and speaks Dutch.
“I am very excited to join the Communispace team with its excellent business model, strong leadership team and amazing culture,” said Mr. Lauck. “I am energized to be a part of this incredible organization and look forward to contributing to the continued growth and success of this company.”
“Both John and Paula bring strategic experience in successfully generating business growth for global brands, and we are so pleased to have them join the Communispace Board,” said Diane Hessan, CEO of Communispace. “Their keen insights into how we can provide added value to our clients and communities will greatly benefit the Board as we plan for the future of the company.”
Communispace Corporation is the leader in helping major brands listen to, and engage with, their customers. They do this by building and managing private branded communities that enable businesses to generate continuous insights, drive faster innovation, and build loyalty. Founded in 1999, the company has created more than 300 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels. Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago, Austin, Atlanta, Sydney and San Remo, Italy.
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