Dealerskins integrates tools to enhance website offering to participating Mazda dealers

NASHVILLE, Tenn.--Dealerskins, a division of Dominion Enterprises and leader in automotive web solutions, has further strengthened their partnership with Mazda North American Operations by releasing a set of powerful tools for use by their Mazda dealer customers.

Dealerskins recently rolled out a system that gives Mazda dealers the ability to automatically display incentives and special offers from all three tiers on their dealership websites. By providing their zip code, dealers can retrieve information specific to their region, including comprehensive disclaimers and legal information for special offers.

“We’ve used cutting edge web technology to integrate our Mazda dealer websites with information available on MazdaUSA.com,” said Aaron West, development manager at Dealerskins. “The incentives data available to our Mazda customers and their site visitors is updated in real time, providing a more comprehensive shopping experience with less maintenance work for the dealers.”

Dealerskins has also implemented a Mazda-compliant lead format that routes leads through Mazda’s Quote Router tool at no cost to the dealers. It enables them to track leads through tools they’re already familiar with, while removing randomly generated spam, spider leads and duplicate leads. The new Quote Router helps Mazda dealers remain compliant with Mazda standards on how to respond to incoming leads.

Another tool available for Dealerskins’ Mazda customers is the newly launched My Mazda Dealer Online (myMDOL). This portal provides dealers and their authorized vendors with the ability to enhance their web presence by being included on MazdaUSA.com, and it allows dealers to start a relationship with the multitude of visitors to that site.

About Dealerskins

Dealerskins has been in the business of providing industry-topping websites to dealers since 2000. Our founders built the first automotive website while working at a top-50 dealership group, jump-starting the passion for dynamic and results-driven online solutions. The company, based in Nashville, Tenn., consists of a staff of industry leaders that stay on top of the trends and remain focused on the quality of the products offered including customized web design, search engine marketing and optimization, inventory control, internet lead management tools, online coupon builders, dedicated support. For more information, visit http://www.dealerskins.com.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Virginia, the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.