iCongo Unveils New Features And Enhancements For Its Leading Retail E-Commerce And Cross-Channel Platform

MONTREAL--iCongo, Inc., a leading provider of e-commerce and cross-channel systems, today announced a set of new features to its retail e-commerce and cross-channel system. This latest release, version 8.0, is now available to customers and includes many enhancements and new features that will greatly improve the retail customer experience, resulting in increased sales and improved retailer’s operational efficiencies.

New easy-to-use tools will greatly increase merchandisers’ productivity and will enhance consumers’ shopping experience. iCongo’s upgraded e-commerce platform will provide retailers with the ability to add additional shopping channels in order to increase revenue growth as well as facilitate the execution of effective cross–channel and in-store strategies.

“iCongo collaborates with its clients and industry leaders in order to continuously deliver best in class features and applications,” said CEO Irwin Kramer. “In today’s very difficult economic environment, it is critical for retailers to employ systems which are reliable, scalable, highly efficient, streamlined and flexible in order to support multi-channel businesses. Through e-commerce technology, retailers are now able to capitalize on every sales opportunity and drive revenues with high margins at lower costs.”

Version 8.0 enhancements and features include:

• Dynamic Catalog Creation, Life Cycle Work Flow and Audit enables retailers to effectively administer and manage the creation and management of product catalogs through dynamic workflows and provides a complete suite of catalog management and auditing tools. This allows automatic management of tasks for areas such as merchandising, photography, translation, approvals and other departments.
• Enhanced Dynamic Merchandising and Personalization Tools includes, visual merchandising sequencer with “drag and drop” features, enhanced content targeting, enhanced gallery, micro-site and landing page functionalities along with new administration tools and preview controls.
• Improved Shopping Experience, Web 2.0, Social Media, and Integration Adapters to 3^rd Party Servicers includes a variety of new functionalities for superior customer engagement including new powerful search tools, Ajax filtering, enhanced product visualization, Web 2.0 widgets, social media capabilities and 3^rd party integrations.
• Superior Promotions Engine enabling retailers to easily and effectively execute multifaceted cross-channel promotional strategies.
• Vendor Management and Drop-Ship includes features to manage multiple vendors within a storefront including multi-vendor order management, drop-ship capabilities and fulfillment integrations tools.
• Cross Channel In-Store Upgrades including an “Order Assignment Intelligence Engine” with the ability to define inventory regions for order management rules based on gross margin and other rules. Also provides new web services for POS integration for order notification and escalation.
• New E-Mail Marketing Features including the ability to run fully integrated email marketing campaigns with dynamic and personalized email segmentation.
• Third Party Retail Sales Channel, Marketing Channels and Shopping Portals include the full integration of Amazon storefront with iCongo’s centralized catalog order management system, call center and CRM systems.

“Today’s retailers must have the technology to execute strategies which will increase sales and efficiencies while at the same time will reduce costs across channels,” continued Kramer. “iCongo’s proven Retail E-Commerce and Cross-Channel Platform enables retailers of all sizes to achieve these goals while also improving the customer’s experience. Our new version offers retailers an unmatched level of performance and features.”

About iCongo Inc.

iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo’s solutions include B2C and B2B e-commerce systems, retail cross-channel systems and a comprehensive suite of Internet marketing applications. iCongo is recognized by Forrester Research as a Strong Performer in their evaluation of the top 10 enterprise class B2C e–commerce platform vendors in the world. RIS News recently named iCongo as one of the “Companies to Watch” in 2009. iCongo’s clients include many world-renowned retailers and brands. Please visit us at www.icongo.com.