AmazingMail Appoints Chris Lynde President and CEO
Respected Industry Veteran Will Lead and Execute Direct Marketing Solution Provider’s New Strategy
SCOTTSDALE, Ariz.--AmazingMail (www.AmazingMail.com), currently a leading provider of personalized digital direct marketing solutions, today announced that it has appointed Chris Lynde, a respected and experienced leader from the information services industry, President and Chief Executive Officer.
Lynde will develop and execute a new strategy that will expand AmazingMail’s technology platform and services, positioning the Scottsdale-based company as the leading online source for easy-to-use and automated one-to-one direct marketing solutions that deliver immediate, measurable results.
Lynde has more than 25 years' experience building and managing information services organizations, and he brings a proven record of success in online and offline direct marketing. Much of his career has been spent developing innovative and integrated B2C and B2B services that incorporate CRM, database marketing, data mining, analytics and lead generation solutions.
He was most recently President and CEO of Copperkey, a developer of automated marketing analytics software. Previously, he was Senior Vice President at Equifax Marketing Services, and over the course of his career, has held numerous senior leadership positions, including CEO of Oaktree Systems and VP of Operations at Experian Information Services Group.
“I was attracted to AmazingMail because I believe they have created a unique and disruptive business model and a great foundation to build upon,” Lynde said. “AmazingMail’s trigger-based, one-to-one marketing solutions, coupled with their fully automated printing and fulfillment systems, produce value, higher response rates, and increased customer retention.”
Explaining further, Lynde said, “As Frederick Reichheld pointed out in his book The Loyalty Effect, the cost of acquiring a new customer is five times the cost of servicing existing customers. A 5% increase in loyalty and customer retention results in an average increase in profit per customer of between 25% and 100%. Trigger-based one-to-one marketing has proven to be very effective in creating lasting relationships, and that’s what AmazingMail does best.”
AmazingMail is a leader in the digital direct mail marketing space and can produce a superior mail piece in record time, efficient in quantities as few as one, making true the promise of one-to-one marketing. For more information please visit www.AmazingMail.com.
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