Mobile network marketing specialist enables telcos to uniquely unlock the value of real-time behavioural data to build more profitable customer relationships
16th February 2009: Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators is demonstrating its full portfolio of InTelestageÂ™ products and technologies at this yearÂ’s Mobile World Congress. InTelestageÂ™ is the only Customer Lifecycle Management software specifically designed for mobile operators. It enables telcos to quickly and easily reduce churn, develop subscriber loyalty and increase the lifetime value of the customer.
InTelestageÂ™ allows marketing departments to access, analyse and act upon customer event data in real-time to create a continuous closed loop campaign process. It delivers the ability to run multiple concurrent campaigns to highly-targeted micro segments, creating an interactive, two-way dialogue with customers, via their preferred communication channel.
InTelestageÂ™ has been designed specifically to offer easy integration with third-party systems, enabling platform providers and developers to easily create fully-automated, innovative marketing solutions that increase the value of existing IT investments.
Â“At a time when the depressed economy is causing consumers to re-evaluate their monthly spend, the challenge for operators to retain customers and grow the average revenue per user has never been greaterÂ”, commented Stewart Goldberg, Executive Chairman, Business Logic Systems. Â“With InTelestage, telcos can better understand their subscriber base, reward profitable customers and increase loyalty.Â”
The InTelestageÂ™ portfolio includes products such as: Knowledge Base, Profiler, Reporter, Marketing Manager, Relationship Manager, Loyalty Manager, Reward Manager, Voucher Manager and Lucky Draw; and solutions such as Campaign Management, Campaign and Loyalty Management, Recharge Management, Customer Lifecycle Management and Revenue Optimiser.
For more information please visit Stand no. 1E56 Hall 1.
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