ExactTarget Announces Partnership with ShareThis
Collaboration to produce unique integrated product offering
INDIANAPOLIS--ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announced today a partnership with ShareThis, the Internet’s sharing network, to begin the development of a new integrated product offering for one-to-one marketers. The joint product, available in the coming weeks, will bring together two best-of-breed providers focused on one-to-one communications and the sharing of content across social and personal networks.
ShareThis, a widget that lets individuals share content to all of their profiles, blogs, friends and contacts, is compatible with a wide variety of social networks and email options, including Facebook, Twitter, Digg, MySpace and many others.
“Marketers can’t deny the growing power and influence of social media, which is why ExactTarget is excited to partner with ShareThis to unlock a new range of opportunities that has yet to be seen within the industry,” said Tim Kopp, chief marketing officer, ExactTarget. “One-to-one communications already play an important role in social media, with inboxes and mobile devices alerting participants when someone has sent them a Facebook friend request or direct message via Twitter. With ShareThis and ExactTarget joining forces, marketers will now be able to put their subscribers in the position to carry their message on to the trusted network of individuals with whom they interact.”
“We are pleased to partner with a leader such as ExactTarget for this important product integration,” said Tim Schigel, chief executive officer, ShareThis. “Extending the ShareThis capability into ExactTarget’s one-to-one messaging platform is a natural extension of the sharing capabilities that we currently provide for many of the largest sites on the web.”
This partnership is the latest of many ExactTarget has forged with other industry leaders to provide innovative solutions to its customers. In 2008, ExactTarget launched the Extensions Network with partners such as Omniture, salesforce.com and Bazaarvoice to provide one-to-one communications solutions to marketers.
For more information on the ExactTarget and ShareThis partnership, please click here.
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.
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