WideOrbit Welcomes Angela Bandlow as Chief Marketing Officer
SAN FRANCISCO--WideOrbit Inc. is pleased to announce that Angela Bandlow has joined the company as Chief Marketing Officer. As part of WideOrbit’s executive leadership team, Angela will be responsible for driving WideOrbit’s marketing leadership and strategy.
WideOrbit drives the business of selling advertising - maximizing advertising profitability and sales efficiencies. Media companies around the globe rely upon WideOrbit software to manage their entire sell side advertising business from order entry through collections. WideOrbit software simplifies and automates the sales, traffic and billing of advertising and enables a wide range of advertising mediums today and in the future. WideOrbit manages more than $12 billion in advertising revenue and is currently used by more than 1,200 television stations, radio stations and cable networks, as well as mobile devices and digital display networks.
Angela brings to WideOrbit over 18 years of marketing, strategy and product management experience with enterprise software companies – including established global software leaders, as well as software startups. Most recently, Angela held the position of Vice President of Product Management for Marketlive, an e-commerce software company, where she ran product strategy, marketing and management. Prior to Marketlive, Angela served as VP of Product Strategy and Marketing for SAP’s CRM suite, where she drove SAP’s leadership position in the CRM market. In addition, Angela has held marketing leadership roles at Allegis Corporation and Calico Commerce.
"WideOrbit is the definitive leader in advertising business software for the Media industry. Their momentum, technology and deep domain expertise make this an exceptional opportunity," says Angela Bandlow. “I’m pleased to be a part of WideOrbit’s leadership team and look forward to driving their market strategy and continued momentum.”
"We’re very pleased to have Angela join the WideOrbit team. Angela’s significant experience in enterprise software and marketing poise her well to join WideOrbit as CMO. She will be a key contributor to the company’s leadership as we drive our future strategy and growth," stated Eric Mathewson, Founder and CEO of WideOrbit.
WideOrbit provides advertising infrastructure that empowers media companies anywhere in the world to improve yield management and maximize advertising revenue. WideOrbit delivers flexible software solutions that address the needs of a wide range of advertising mediums today and in the future. WideOrbit simplifies and automates the sales, traffic and billing of advertising with proven software solutions and delivers to customers unprecedented control and visibility into their advertising inventory across a variety of ad mediums.
WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theaters and digital display networks. WideOrbit’s client list includes: NBC, Telemundo, Hearst-Argyle Television, Gannett, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.
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