Saturday, 28th February 2015

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Essential Report Reveals Who and What Influences US Business Applications Investments

Essential Report Reveals Who and What Influences US Business Applications Investments

DUBLIN, Ireland--Research and Markets ( has announced the addition of the "Who and What Influences US Business Applications Investments" report to their offering.

When it comes to marketing and selling software products and services, it is crucial to know who is making the final investment decisions and what their purchasing drivers and pain points are. While there are some similarities that exist among businesses regarding IT investmentsuch as the reputation of the provider is an important decision-making criterion and the C-level is usually involved in final decisionsthere also exist major differences between large and small US businesses when planning these investments. This report covers four topics that help to identify not only who is making crucial organizational business software purchasing decisions, but also what influences those decisions:

-What size-of-business segments are using, or will use business management applications such as CRM, ERP, etc.

-Who is the organization's final decision maker with regard to business management software implementations

-What business events, or triggers, affect software investment decisions

-What information sources influence the selection of software products or services

Survey data in this report is broken out into three US business segments: small, mid-sized, and large business. Data is further broken out by sub-segments within these three segments. Survey data in these sub-segment breakouts is compared to weighted results from respondents across the entire US market.

Key Topics Covered:

- As Size of Business Increases, So Does IT Department Influence

- Use of Business Management Applications

- Use of Business Management Applications

- Who is the Final Decision-Maker

- What Affects Investment in Business Software

- What Information Influences Selection of Business Software Products and Services

- Methodology

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