To capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property & Casualty (P&C) and Life & Pension (L&P) insurers worldwide.

Scope

• Segments CRM license and subscription spending by insurers by region and country
• Quantifies spending on CRM by insurer type

Highlights of this title

• According to Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million.
• Within the Western Europe, Germany is the largest market, followed by the UK, France and Italy
• The fastest growing market in W. Europe is projected to be Norway

Key reasons to purchase this title

• Understand the current and future direction of CRM spending in the insurance sector
• Compare opportunities across countries and insurer types

Contents:

Overview

Catalyst

Summary

Methodology

Introduction

Appendix

Table of Figures

Table of Tables

For more information visit http://www.researchandmarkets.com/reports/c85627