This book is an introductory guide to the concept of customer data integration for people who have skimmed the edges of integrated customer data, but have not yet tackled the issue head-on
DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c80239) has announced the addition of "Customer Data Integration: Reaching a Single Version of the Truth" to their offering.
This book is an introductory guide to the concept of customer data integration for people who have skimmed the edges of integrated customer data, but have not yet tackled the issue head-on. It is heavy on story telling, anecdote, case studies, and quotes from industry heavyweights who have seen the need for and the payback from integrated customer information. It is also heavily focused on best-practices that readers can apply in their own organizations. Its a combination What-Is and How-To with actual examples serving as a foundation and checklists and tools to help readers build on it. This book shows business managers how integrating customer information can drive efficiencies as well as return on investment, and guides IT practitioners in delivering a CDI solution that works. Case studies of real-life companies that have achieved breakthroughs with CDI include Sun Microsystems, XO Communications, Intuit, Royal Bank of Canada, Intellidyn, Overstock.com, and Amgen.
Foreword.Introduction.Acknowledgment.Chapter 1 - Executives Flying Blind.Slouching toward Customer Focus.Management Mandates Customer Intimacy.Data Back in the Limelight.What We Don't Know Can Hurt Us.CDI and CRM: A Rapprochement.Manager Dos and Don'ts.Chapter 2 - Master Data Management and Customer Data Integration Defined. Delineating the Boundaries of CDI.A CDI Taxonomy.Components of CDI.Manager Dos and Don'ts.Chapter 3 - Challenges of Data Integration.Data Always the Bridesmaid.Five Mainstay Challenges of Data Integration.Manager Dos and Don'ts.Chapter 4 - Our Data Sucks!: The (Not So Little) Secret about Bad DataData Quality: The Movie.Bad Datas High Cost.Data Quality: Job Number Two.Data Quality and Master Data Management.Manager Dos and Don'ts.Chapter 5 - Customer Data Integration Is Different: A CDI Development Framework.Not Your Fathers Development Methodology.Top-Down versus Bottom-Up.A CDI Implementation Framework.Change Management for CDI.Manager Dos and Don'ts.Chapter 6 - Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship.Sturm und Drang of Data Ownership.The Truth about Managing Data as an Asset.A Case for Data Governance.Organizing around Data.Challenges of Adoption and Consensus.Coming Full Circle: Data Management and CDI.Manager Dos and Don'ts.Chapter 7 - Making Customer Data Integration Work.Responsibilities of a CDI Architecture.Data Integration the Old-Fashioned Way.Data Integration via CDI.How It Works: Core Functionality of the CDI Hub.Eight Core Functions of Hub Processing.Synchronizing the Hub and Source System.Integrating Multiple Systems with the CDI Hub.Source System Data: Persistent Storage versus Registry Access.The CDI Hub in the IT Architecture.Manager Dos and Don'ts.Chapter 8 - Making the Case for Customer Data Integration.Benefits of CDI Investment.Building the Business Case.Keeping the Saboteurs at Bay.Internal Public Relations for CDI.Manager Dos and Don'ts.Chapter 9 - Bootstrapping Your Customer Data Integration Initiative.Getting CDI Right.Building the CDI Team.Fierce Conversations: Talking to CDI Vendors.Manager Dos and Don'ts.Glossary.Index.Companies mentioned:- Sun Microsystems- XO Communications- Intuit- Royal Bank of Canada- Intellidyn- Overstock.com- Amgen.
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