TechBiz Connection Panel Presents How to Successfully Implement CRM to Increase Revenue, Profitability and Customer Retention
According to Jack Bicer, TBC president, CRM is as much about business strategy as it is about software. "The retention of current customers and acquisition of new customers is the life blood of all companies," Bicer noted, "and we have assembled a top-caliber panel of CRM experts and business executives who will demonstrate how CRM can increase revenue and profitability."
Topics to be covered include the top 10 critical success factors; customer-centric business strategies that work; avoiding CRM failures; attracting new customers; retaining profitable customers; and managing change profitably.
The panel moderator is Paul Ulyett, president of Windsor Consulting, which specializes in the business integration, cross organizational business process re-engineering and change management necessary to drive revenue and profits through CRM.
The TechBiz Connection Forum panelists include:
-- Don Stallings, director of large group sales, Blue Shield of California, who is currently leading a team to bring an external CRM solution to Blue Shield of California. Blue Shield is California's third-largest health plan with 3.3 million members and $7.5 billion in annual revenue.
-- Thomas Addis, regional vice president, Salesforce.com, the market and technology leader in on-demand customer relationship management. His primary focus is assisting customers in understanding how an on-demand CRM solution can meet their business and technical requirements to manage and share their sales, support, marketing and partner information.
-- David McQuiggan, entrepreneur-in-residence, Girvan Institute of Technology. His background includes senior-level management and CEO experience with both private and public companies. McQuiggan has managed operations in Asia, Europe and the U.S. including responsibility for a 600-employee flat-panel LCD module manufacturing plant in Beijing and a U.K. public company focused on the embedded computing, real-time passenger information display and digital signage markets.
The forum discussion and subsequent question-and-answer session is sponsored by Business Wire, Daly-Swartz Public Relations, iSeminars Int'l, Savvis, Manatt, Phelps & Phillips, and Brilliant Blue with Connexion by Boeing as host sponsor.
TechBiz Connection was created to support Southern California business & technology professionals, companies and entrepreneurs by providing timely education & networking opportunities. The organization focuses on where technology & business intersect; everything a successful high-tech company would want to do.
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