Hitachi Data Systems, ExactTarget Develop Online Marketing Campaign Management INDIANAPOLIS--ExactTarget announced today that Hitachi Data Systems continues to reduce its global email marketing costs while boosting brand governance and accountability following the implementation of its Online Marketing Campaign Management platform. “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’...

PLEASANTON, Calif.--One of the world’s largest pharmaceutical companies has selected Veeva CRM™ to replace its legacy client/server CRM system for all commercial users in the United States. The recently merged company selected Veeva’s complete product suite including: VBioPharma Primary Care, Managed Markets, Specialty Care, and KOL Editions, plus VMobile. Veeva CRM will be deployed to specialty sales teams, managed markets, thought leader managers, hospital sales, and primary care sales teams from two recently merged life sciences organizations. “Not only was Veeva CRM a perfect fit functionally, but it also proved to be the most cost effective solution.” This represents the second Top 10 pharmaceutical company to standardize its entire U.S. sales force on Veeva CRM, and the sixth Top 10 pharmaceutical company to sign with Veeva. Company executives conducted an exhaustive...

Nucleus as a Service Provides Single View of Customers across the Enterprise BEDMINSTER, N.J.--Cegedim Dendrite today announced that four prominent Life Sciences companies have contracted for its Customer Master Data Management (cMDM) solution, Nucleus as a Service, within the last four months. Three of the four are among the world’s top-25 pharmaceutical companies and the fourth is a mid-sized specialty pharmaceutical company. Cegedim Dendrite is the leading provider of Customer Relationship Management (CRM), Marketing, Regulatory Compliance and Data Optimization solutions designed specifically for the Life Sciences industry. Nucleus as a Service addresses the industry-wide challenge of maintaining a current and accurate database of customers and prospects. Most Life Sciences companies have multiple, disparate systems containing many versions of the same contact. Internal resources...