ExactTarget Announces Email Marketing Automation Capabilities and Templates for Microsoft Dynamics CRM

INDIANAPOLIS--ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today announced a new release of ExactTarget for Microsoft Dynamics CRM featuring email and marketing automation capabilities including thought-starter templates for several common business scenarios. Fully integrated within Microsoft Dynamics (MSCRM) 4.0, this technology enables marketers to leverage a single user interface to set up time- or event-based marketing communication programs and lead nurturing initiatives. Business-to-business and business-to-consumer marketers alike will benefit from the ability to leverage pre-configured automation scenarios and customized programs that take customer and prospect engagement to the next level.

According to a March 2008 Aberdeen Group study, “The CMO Strategic Agenda: Automating Closed Loop Marketing,” top-performing organizations are deploying far more advanced closed-loop marketing processes to generate a higher return on marketing investments.

“The enhancements found in this release of ExactTarget for Microsoft Dynamics CRM are designed for the marketer who is looking to gain a competitive edge in the marketplace,” said Brad Wilson, general manager for Microsoft Dynamics CRM. “The new email marketing automation functionality allows sales and marketing teams to perform at higher levels with minimal effort and costs.”

The automation of marketing processes is becoming a critical component for marketing managers who are trying to do more with less; these improvements will enable Microsoft VAR partners to bring more value to their client base.

“This product is extremely valuable because it can automate the processes of nearly any organization,” said Mike Rogers, director of marketing for Customer Effective. “By working together with ExactTarget and Microsoft Dynamics CRM, we will be able to bring more value to the clients we serve and help them generate more revenue from their prospects and customers.”

With the new ExactTarget for Microsoft Dynamics CRM enhancements marketers can:

• Automate email marketing communications based on time, events or actions
• Use pre-configured templates for marketing automation scenarios, including but not limited to:
  • Webinar Notifications
  • Continuation Programs
  • Sales Confirmations and Follow-ups
  • Birthday Emails
• Send ExactTarget emails to individual accounts, leads and contacts
• Send ExactTarget emails to campaigns, campaign activities and marketing lists
• Push individual and aggregate tracking results to Microsoft Dynamics CRM
• Access ExactTarget functionality and resources directly from Microsoft Dynamics CRM

For more information or to purchase ExactTarget for Microsoft Dynamics CRM visit http://email.exacttarget.com/mscrm.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.