DataFlux Named CRM Magazines CRM Market Winner in Data Quality for Fifth Straight Year

DataFlux Named CRM Magazine’s CRM Market Winner in Data Quality for Fifth Straight Year

CARY, N.C.–DataFlux, a leading provider of data quality and data integration solutions, today announced it has been selected by CRM as the winner of its CRM Market Award in Data Quality for the fifth consecutive year. The magazine’s acknowledgement of the company’s leadership in data quality reflects a deep commitment to customer satisfaction and a decade-long vision of turning data into an integral corporate asset.

DataFlux was selected this year not only on the strength of its flagship core technology platform – the DataFlux Data Quality Integration Platform – but also in recognition of its newest product offerings, including DataFlux qMDM. Built on the industry-leading DataFlux data quality technology, qMDM is the company’s next-generation master data management solution that enables organizations to create a unified view of customer data, product information or many other data assets.

“DataFlux has been at the top of our list of the best data quality vendors for five years running, and it’s hardly a mystery as to why,” said David Myron, editor of CRM. “The company continues to grow and evolve its line of products to meet the needs of customers, and the industry at large, while sacrificing none of its personalized training and customer support services.”

DataFlux has always kept its focus squarely on providing its customers with the best technologies and services to help them manage the exponential growth of information they face. DataFlux data quality, data integration and master data management solutions help organizations to cut marketing waste, improve client relationships and safeguard against financial and compliance fraud.

“Companies are increasingly aware of data quality’s importance and advantage, especially in challenging economic times,” said Tony Fisher, president and CEO of DataFlux. “It’s important for all companies to realize that data quality isn’t just a good business decision – it’s critical to business survival and success. We are a pioneer in delivering a unified data management platform, and we continue to offer our customers advanced solutions that address not only current needs, but future needs as well.”

CRM’s eighth annual CRM Market Awards honor the vendors, consultants and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. In each of 10 categories, the magazine named one Market Winner, denoting the highest score compared to its peers. Each category also recognized four Market Leader awards and “One to Watch.”

SAS, the parent company of DataFlux, was named the 2009 Market Winner for Marketing Solutions, and was selected as a Market Leader in Business Intelligence.

About DataFlux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. With DataFlux enterprise data quality and data integration products, organizations can more effectively and efficiently build a solid information foundation that delivers a unified view of customers, products, suppliers or any other corporate data assets. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers rapidly assess and improve problematic data, building the foundation for enterprise data governance, compliance and MDM initiatives. To learn more about DataFlux, visit www.dataflux.com.