'Understanding the Opportunities for CRM in Global Insurance' Describes Why Vendors Must Reposition CRM as a Business Strategy

DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c81602) has announced the addition of Datamonitor's new report: Understanding the Opportunities for CRM In Global Insurance (Market Focus) to their offering.

In today's evolving market, insurers must become customer centric in order to compete and excel. Customer Relationship Management (CRM) is the insurers ultimate tool for enabling the shift to customer centricity.

Scope

• Identifies the key forces driving the need for CRM, namely increased competition, more complex sales channels and wider product offerings.

• Analyzes particular drivers in three regions: The United States, Europe, and BRIC

• Describes why vendors must reposition CRM as a business strategy, as opposed to an IT initiative

Highlights of this title

The insurers that master the customer relationship will witness a boom to the bottom line.

The same forces challenging todays market deregulation, globalization and advanced purchasing habits are also providing insurers with fruitful opportunities that can be capitalized upon with CRM.

Despite its many promises, CRM faces one major impediment: its legacy.

Key reasons to purchase this title

• Understand how the insurance market is evolving

• Gain insight on what insurers need to do in order to compete in todays market

• Compare the CRM of strategies of yesteryear with today's

OUR VIEWCATALYSTSUMMARYANALYSISCRM will enable insurers to compete - and excel - in todays highly competitive marketFocus on the customer in order to improve sales and service productivityImprove customer retention and customer growth: Keys to being competitiveInsurers must use CRM to navigate the different global challengesThe United StatesEuropeBRICCRM must shed its negative legacy and prove ROI by focusing on business rather than IT implicationsACTIONSVendors must clearly communicate that todays CRM strategies have evolvedVendors and end-users must strive for enterprise-wide implementations "Break Down the Silos"Ensure that end-user participation is maximizedAPPENDIXDefinitionsMethodologyFurther readingAsk the analystOur consultingDisclaimerList of FiguresFigure 1: Current threats and strategiesFigure 2: Premium Growth in BRIC compared to G7

For more information visit http://www.researchandmarkets.com/reports/c81602