Understand the Marketing Aspect of Services of a Bank with the Assistance of the E-Learning Course ‘Bank Branch Management – Marketing’
DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c84787) has announced the addition of E-Learning Course: Bank Branch Management - Marketing to their offering.
This e-learning course on 'BBM - Marketing' is designed to help users understand the marketing aspect of services of a bank. Further, customer relationship management is also dealt in detail within the course.
Themes of this product:
- Understand the application of marketing principles to banks
- Discuss various strategies of effective CRM
- Understand the promoting and pricing strategy of banks
On completion of this course, you will be conversant with:
- Essential elements of marketing of bank services
- Meaning of market research and its benefits
- Promoting and Pricing strategy of bank services
- Application of marketing principles to banks
- Three facets of customer relationship management
- Six elements of customer relationship management
- The phases of implementation of a CRM strategy
- The ten determinants of service quality
Target Audience: Those who are interested in understanding the marketing aspect of services of a bank.
Course Level: Basic to Intermediate
Library of 3 Courses
Duration of each course - 1.0 Hour
Tutorials & Topics:
1. Introduction to Marketing
- The meaning of marketing
- The essential elements of marketing
- The concept of market research
- The benefits of market research
- The product characteristics
- The pricing strategy
- The methods of promotion
2. Marketing of Bank Services
- The meaning of services
- The differences between products and services
- The characteristics of services
- Marketing of bank services
- Application of marketing principles to banks
3. Customer Relationship Management
- The meaning of the term 'customer' and explain the importance
- Different types of customers
- Three facets of customer relationship management - customer acquisition, customer retention, and customer attrition
- Six elements of customer relationship management
- The phases of implementation of a CRM strategy
- The ten determinants of service quality
For more information visit http://www.researchandmarkets.com/reports/c84787
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