Experts Share Research, Experience and Proven Results for Improving Prospect Qualification and Closing More Sales
SOUTHBOROUGH, Mass.--TrueAdvantage®, Inc., the industry’s leading sales acceleration service, will sponsor a complimentary, live webcast, titled “Proactive Sales Intelligence: The New Requirement for Getting Into the Game,” featuring a presentation by CSO Insights, the leading sales effectiveness research and benchmarking firm, and a case study presentation by TrueAdvantage customer, LANDesk Software. The online event will take place on April 26, 2007 at 2 pm EDT/11 am PDT and will discuss how sales representatives can garner more sales opportunities and efficiently convert more prospects to customers.
The webcast features guest speakers Barry Trailer, CSO Insights, and Karl Sartor, Enterprise Account Executive, LANDesk Software and will be moderated by Joe Chappell, CEO, TrueAdvantage. CSO Insights will share research and results from its “2007 Sales Performance Optimization Survey” to demonstrate the challenges of today’s sales landscape, provide advice for how to overcome the obstacles and offer guidance for success. LANDesk will discuss the company’s effective solutions and proven results for employing sales trigger technology to harvest more relevant sales opportunities, gain a competitive advantage and close more deals.
“In today’s constrained selling environment that is challenged by data overload, a proliferation of communications channels and more competition, sales representatives are spending more time hunting for opportunities than actually selling,” said Joe Chappell. “It is absolutely possible to overcome this challenge and LANDesk is a strong example of how companies and their sales reps can get the information they need when they need it, pursue the right prospects at the right time and move prospects from opportunities to close – sooner and more frequently.”
This webcast will provide insight on how sales organizations can use proactive sales intelligence to:
- Identify new sales opportunities early in the buy cycle
- Improve prospect qualification and prioritization
- Differentiate against the competition
- Build value instead of discounting price
- Present a solid business case
- Elevate the customer relationship and buying experience
- Accelerate sales results and increase revenue
The live, complimentary webcast will take place on April 26, 2007 at 2:00 pm EDT, 11:00 am PDT. For additional information or to register for the event, please visit: http://w.on24.com/r.htm?e=42756&s=1&k=AFB493B29EDF47256177B 153803B15C2&partnerref=ta2 (Due to the length of this URL, it may be necessary to copy and paste it into your Internet browser’s URL address field)
Attendees will receive free copies of Proactive Sales Intelligence: The New Requirement for Getting into the Game, and Sales Effectiveness in Action—a LANDesk Case Study, two new publications from CSO Insights.
About CSO Insights
CSO Insights is a research firm that specializes in benchmarking how companies are leveraging people, process, technology, and knowledge to optimize the way they market and sell to customers. Over the past thirteen years, CSO Insight’s sales effectiveness survey of over 7,500 sales effectiveness initiatives has become the benchmark for tracking the evolution of how the role of sales is changing, the challenges that are impacting sales performance, and most importantly, what companies are doing to address these issues. For more information on this research, visit www.csoinsights.com.
About LANDesk
LANDesk Software, an Avocent company, is a leading provider of systems, security, and process management solutions for desktops, servers and mobile devices across the enterprise. LANDesk enables thousands of organizations to easily deploy and use end-to-end management solutions. LANDesk is headquartered in Salt Lake City, Utah, with offices located in the Americas, Europe and Asia, and can be found on the Web at www.landesk.com or by calling 800.982.2130.
About TrueAdvantage
TrueAdvantage provides the industry’s leading sales acceleration service for business-to-business companies that need to expand their sales pipeline and drive net new revenue. Powered by its proven patent-pending SmartTriggerTM technology, TrueAdvantage mines, aggregates and filters information from the Internet and more than 20,000 sources to deliver real-time, personalized, and actionable insights – sales triggers – that directly impact the results of the sales representative. Armed with timely, highly qualified and ready-to-buy prospects delivered straight to their emails or CRM systems, sales professionals compete in more deals, close more sales and generate more revenue.
Headquartered in Southborough, Massachusetts, TrueAdvantage helps more than 200 sales-driven companies including ADT, Herman Miller, Tech Data, Unisys and Yahoo! HotJobs accelerate their sales results, drive the new business pipeline and increase the top line. For more information, please visit www.trueadvantage.com.
