DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c70268) has announced the addition of Datamonitor's new report: Building an Effective CRM Solution for the Higher Education Market (Technology Focus) to their offering.

Introduction

As the CRM solution area developed in the corporate sector, its successful transfer to higher education depends upon vendors recognizing the unique contextual characteristics and requirements of institutional end users and then customizing their solutions to meet those needs.

Scope

• Identifies the key drivers and inhibitors to the expanded adoption of CRM solutions in higher education
• Discusses how the unique context of higher education and its institutional end users impact what features and functionality CRM solutions must support
• Provides a framework for understanding the competitive landscape for CRM in higher education and how it is likely to change in the future

Highlights

• The institutional IT infrastructure poses unique challenges for CRM solutions
• CRM solutions must support a diverse array of institutional stakeholders
• The competitive landscape for CRM is comprised of a broad set of vendors

Reasons to Purchase

• Gain insight into what is driving education institutions to invest in CRM
• Understand what solution features and functionality will be most important to education institutions
• Identify important competitors or potential partners in the CRM market

OUR VIEWCATALYSTSUMMARYANALYSISThe pump is primed for CRM in the higher education marketA gathering storm will drive the more pervasive institutional adoption of CRMPowerful factors may impede the more substantive adoption of CRMHigher education institutions have unique requirements of CRM solutionsThe institutional IT infrastructure poses unique challenges for CRM solutionsIntegration and interoperability are central to an effective CRM solutionCRM depends on analytics which in turn depends on integration and interoperabilityOutside in or inside out - institutions have two options when adding a CRM solutionThe most effective solutions support the entire student lifecycleCRM solutions must support a diverse array of institutional stakeholdersAn internal institutional audience requires specific functionalityConfigurability offers institutions the flexibility to create a customized look and feelUsability increases the likelihood of widespread adoptionRole-based views of the solution enable end users to use it more effectivelyAutomated workflows help end users to be more productiveProfessional services aide in the creation of a robust CRM strategyMillennial and non-traditional students are pushing the envelop for CRM functionalityStudents are drawn to a customized institutional experienceSelf-service functionality is core to an appealing CRM solutionMulti-channel capabilities enable institutions to communicate with students more effectivelyA note on communications resistanceThe competitive landscape for CRM is comprised of a broad set of vendorsNiche vendors support discrete departmental processesNimble horizontal vendors bring robust functionality to higher educationLarge software vendors bring the stack together into a complete solutionACTIONSInstitutions will increasingly adopt more sophisticated CRM functionalityThe boundaries will blur between CRM and other mission-critical applicationsGrowing market maturity will tighten the CRM competitive landscapeAPPENDIXAbbreviationsDefinitionsMethodologyFurther readingAsk the analystOur consultingDisclaimerList of FiguresFigure 1: Using student data from multiple sources is the cornerstone to effective CRMFigure 2: The most value is realized from adopting CRM solutions that support the entire student lifecycleFigure 3: Institutional end users have unique requirements of CRM solutionsFigure 4: The emerging CRM market supports a diverse set of vendors

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