MADISON, Wis.--CPM Marketing Group, Inc. a leader in Customer Relationship Management (CRM) solutions for healthcare, has released a white paper on its Physician Database Marketing System. The document discusses the value of physician relationships, reviews current market challenges and offers CPM’s physician marketing database as a new solution to overcome obstacles and maximize communication efforts.

Despite rising “consumerism” in healthcare, as much as 70 to 80 percent of referrals are still highly influenced by Primary Care Physicians (PCPs) and specialists. The physician regularly participates in patient decisions such as where they go for outpatient procedures, where they are admitted for inpatient care and which specialists’ individuals choose.

This paper explains how understanding physician data not only provides the direction for strategy, but also becomes the benchmark metric for measuring success. Increasing utilization from your physicians as well as growing the number of referring physicians and the volume of referrals from top physicians, for all services, can impact your bottom line.

To obtain a copy of the complimentary paper “Physician Database Marketing System: Strengthen Physician Relationships to Retain and Acquire Patients” go to the hospital press room at www.cpm.com or contact CPM for a FREE copy at (800) 332-2631 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

About CPM Marketing Group Inc.

CPM Marketing Group Inc., headquartered in Madison, Wis., is a pioneer in the development of Customer Relationship Management (CRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM’s integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. The foundation is an accessible, customer-centric database that includes comprehensive individual and household data. CPM’s suite of software tools provides easy and secure access to the data for individual snapshots of patients and health consumers on a segment-of-one basis. For more information, visit www.cpm.com, call (800) 332-2631 or e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .