CRM Directory - Customer Relationship Management Software Solution Community - Research and Markets: This Brief Analyses the Strengths and Weaknesses of Microsoft’s Customer Relat

Research and Markets: This Brief Analyses the Strengths and Weaknesses of Microsoft’s Customer Relat

Posted by Don Panek - CRMDirectory Editor

Research and Markets: This Brief Analyses the Strengths and Weaknesses of Microsoft’s Customer Relationship Management Offering

DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c70790) has announced the addition of “The Microsoft CRM Radars (Vendor Focus)” to their offering.

Introduction

This brief analyses the strengths and weaknesses of Microsoft’s Customer Relationship Management offering. Microsoft is rated according to its market impact (based on revenues), user sentiment (based on customer perceptions) and technology.

Scope

Technology: an assessment of Microsoft’s technology based on specific attributes and the availability of certain features. User sentiment: tracks end-users impression of Microsoft’s products based on a survey of over 280 Customer Relationship Management users. Market impact: measures Microsoft’s market impact based on its revenues and financial performance.

Highlights

Enterprises are increasingly deploying Customer Relationship Management solutions in order to benefit from the unified management of interactions with customers in a sales, customer services or marketing context. Since Customer Relationship Management could be of benefit to a wide range of organizations, the demand for these solutions will continue to grow. Consequently vendors need to offer comprehensive yet flexible Customer Relationship Management solutions.

Reasons to Purchase

Gain detailed knowledge of Microsoft’s strengths with regards to technology, user sentiment and market impact. Customer Relationship Management vendors can benchmark their own performance against Microsoft in various key criteria. Enterprise IT managers will gain valuable insight to improve their Customer Relationship Management purchasing decisions.

Contents:

OUR VIEW

CATALYST

SUMMARY

MARKET DEVELOPMENTS

The CRM application market is maturing

Uptake among SMEs is growing and CRM is converging with adjacent technologies

ANALYSIS

Microsoft: CRM Radars

Recommendation: Explore

APPENDIX

Definitions