DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c67067) has announced the addition of “Partners Become Central Players In Microsoft’s Business Applications Push” to their offering.

Microsoft is putting more development and marketing muscle behind its Dynamics family of business applications, integrating their financial, supply chain and customer relationship management functionality with multiple client and server products, and using them to move into new areas such as role-based computing.

Although it is a relative newcomer to the business applications market, Microsoft will become a potent force both because of its end-to-end ownership of the solutions stack and because it can drive sales through its comprehensive and increasingly effective partner program. However, Microsoft faces three significant challenges: integrating its now-separate technology and business-applications ecosystems; managing channel conflict as it moves deeper into the business applications market, including as an SaaS (software-as-a-service) provider; and retaining customers as it shifts customers from today’s separate Dynamics offerings onto new ones built on a unified code base.

Key messages

Dynamics positioning: mid-market and corporate accounts

Cross-stack integration

Snap-in applications

Dynamics and role-based computing

Dynamics and SaaS

Expanding, refining partner programs

Partner programs going vertical

Key challenges: channel conflict, merging ecosystems, Project Green

Table of figures

Figures 1 Dynamics functionality integrated into Microsoft Outlook

Figure 2 Dynamics functionality integrated into Microsoft SharePoint

Figure 3 Dynamics CRM Live interface

For more information visit http://www.researchandmarkets.com/reports/c67067