DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c63717) has announced the addition of SaaS CRM Threatens Traditional Partner Roles to their offering.

The pioneer and market leader in software-as-a-service (SaaS) CRM, salesforce.com, continues to gain momentum, combining a strong product with a shrewd partnering strategy to lengthen its lead over competitors. However, the market is about to change dramatically as the large business application vendors weigh in. Oracle, Microsoft and SAP are all poised to substantially increase their commitment to SaaS, starting with CRM, but over time SaaS-enabling a variety of business management functions.

Even as they expand their own offerings, however, the major vendors know they must tread carefully. Despite customers’ growing acceptance of SaaS, it’s not clear that subscription-based services will yield as much in revenues as the traditional packaged solutions they replace – partly because they may disrupt the finely tuned channel programs that support major portions of the big independent software vendors’ (ISVs) businesses. Traditional, packaged solutions won’t disappear overnight, and neither will existing channels. However, as SaaS options proliferate, vendors’ success may depend in large measure on how well they can adapt and articulate their value propositions to the channel partners that are critical to their success.

• Key messages
• Salesforce.com holds an early lead – but it isn’t decisive
• Oracle set to compete more aggressively in SaaS
• Microsoft nears a major SaaS milestone
• SAP leaps straight to SaaS ERP
• Installed base incentives shape vendors’ partner appeal
• Not all SaaS offerings are created equal
• CRM is a proving ground for vendors’ SaaS ecosystem strategies
• Salesforce.com leads pack
• Oracle revs up ‘on demand’
• Microsoft readies Live CRM
• SAP: banking on A1S?
• Vendors’ SaaS strategies differ
• Some offerings more partner-friendly than others
• CRM is a test bed for partnering in a SaaS world

Companies Mentioned:

Oracle

Microsoft

SAP

For more information visit http://www.researchandmarkets.com/reports/c63717.