DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c66434) has announced the addition of “US & Australian Higher Education Spending On CRM, 2007 - 2012 (Databook)” to their offering.

Introduction

The uptake of CRM will grow rapidly in the global higher education market with particularly strong growth in the US & Australia driven by the increased depth and breadth of implementation at the institutional level.

Scope

Identifies potential growth areas for CRM in the education market. Quantifies spending on CRM by IT segment. Segments CRM spending by geography.

Highlights

The uptake of CRM will grow rapidly over the next five years as institutions seek to address the need to compete more effectively to recruit and retain students. While many US institutions have already "waded into the water" with CRM, over the near-term many institutions will seek to expand these existing installations to support the entire student lifecycle. Although Australian institutions will spend considerably less on CRM than their peers in the US, the growth rate over the next five years will be relatively comparable.

Reasons to Purchase

-Understand the potential opportunity size for CRM in the US and Australian higher education markets.

-Identify the markets in which education institutions will invest the most heavily in CRM. Recognize the differences in CRM spending across IT segments.

Contents:

Overview

Catalyst

Summary

Methodology

Table of figures

Table of tables

Introduction

Total spending by US higher education institutions on CRM, 2006 - 2012

US higher education spending on CRM by IT segment, 2006 - 2012

Total spending by Australian higher education institutions on CRM, 2006 - 2012

Australian higher education spending on CRM by IT segment, 2006 - 2012

Appendix

Definitions

Further reading

Ask the analyst

Our consulting

Disclaimer

List of Tables

Table 1: Total spending by US higher education institutions on CRM, 2006 - 2012

Table 2: US higher education spending on CRM by IT segment, 2006 - 2012

Table 3: Total spending by Australian higher education institutions on CRM, 2006 - 2012

Table 4: Australian higher education spending on CRM by IT segment, 2006 - 2012

List of Figures

Figure 1: Total spending by US higher education institutions on CRM, 2006 - 2012

Figure 2: US higher education spending on CRM by IT segment, 2006 - 2012

Figure 3: Total spending by Australian higher education institutions on CRM, 2006 - 2012

Figure 4: Australian higher education spending on CRM by IT segment, 2006 - 2012

For more information visit http://www.researchandmarkets.com/reports/c66434.