DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c70278) has announced the addition of Datamonitor's new report: Economic Outlook: Customer Relationships Management (Market Focus) to their offering.

Introduction

As the increasing number of organizations understands the importance of positive customer experiences and strong customer relationships, the market for CRM applications continues to expand. In this brief, we provide an analysis of the main trends affecting the market and advises vendors on how to respond to the changing market conditions.

Scope

Discusses the key trends impacting the current state of the customer relationship management market.

Analyzes which market segments and industries are driving investments in the customer relationship management market.

Discusses changing market conditions and vendor go-to-market strategies. Provides a market forecast of expenditure for the forthcoming five years.

Highlights

Customer relationship management (CRM) applications are a crucial element of enterprise application portfolio. Despite relatively high penetration rate of CRM solutions, the market is not maturing and the outlook for vendors is positive: investment, adoption and product revenues are all set to rise. Enterprises still list strategic issues as the top inhibitors. Issues such as solution complexity, high total cost of ownership and lack of strategic support of CRM installations are causing enterprises to be cautious when considering or deploying CRM solutions. The market is increasingly segmented along the enterprise size axis. In such market deployment and go-to-market strategies are crucial. On-demand solutions have emerged as credible alternative to traditional on-premise solutions. Although this method does address certain adoption inhibitors, CRM on-demand alone can not transform the market.

Reasons to Purchase

Understand the primary market trends behind the customer relationship management application market. Identify market segments which are driving growth in order to position your solutions adequately. Align your go-to-market strategies with the current market opportunities and the long-term trends in the CRM application market.

OUR VIEWCATALYSTSUMMARYANALYSISMarket definitionEnterprise applications support CRM methodologiesSecond wave of CRM?Market developmentCRM penetration and investment are related to the enterprise sizeMarket trendsMarket conditionsNurturing relationships, not capturing transactionsThe public sector: citizens or constituents can be served using CRM methodologiesCRM market trends: drivers and inhibitors to CRM adoptionThe market is still apprehensive following early CRM implementationsBusiness process issues can block deployment of CRMTotal cost of ownership can be high and return on investment (ROI) unclearTransaction-focused CRM can not capture the complexity of customer relationshipsCRM is converging with communication technologiesBasic CRM functionality is improvingVendors are streamlining user interfacesEnterprise application suites drive CRM adoptionOn-demand CRMSubscription-based licenses and hosted architecture can address certain inhibitors to CRM adoptionLack of robust functionality and service availability are perceived as obstacles to adoptionThe on-demand CRM market is increasingly competitiveMarket trends favor hybrid on-demand / on-premise solutionsCRM go-to-market strategiesOptimal vertical strategy depends on vendor positioningOn-demand CRM emerges as a cornerstone of SME go-to-market strategyMarket sizeThe CRM market will continue to expand during the next five yearsSMEs will drive CRM adoption but large enterprises will still account for the majority of the revenuesThe rate of growth within the Telecommunications, Public Sector and Healthcare sectors will accelerateSUMMARYAPPENDIXDefinitionsMethodologyFurther readingAsk the analystOur consultingDisclaimerList of TablesTable 1: Which of the following technologies do you currently have or         use, and which would you have in six months and 24 months         time?Table 2: Which of the following technologies do you currently have or         use, and which would you have in six months and 24 months         time? - CRM responses only by enterprise size         (no. of employees)Table 3: How important are the following criteria when selecting CRM         solutions? Please rate on scale from 1 to 4 (where 4 =         extremely important, and 1 = not important at allTable 4: Ours CRM revenue model ($ millions, product license and         maintenance revenues)Table 5: Ours CRM revenue model ($ millions, product license revenues         only) - by enterprise sizeList of FiguresFigure 1: Customer relationship management (CRM) process cycleFigure 2: CRM application stack and adjacent modulesFigure 3: Despite high penetration rate, many enterprises are planning          to invest in CRM in the next two yearsFigure 4: CRM investment and penetration levels are related to the          enterprise sizeFigure 5: IT decision makers believe vertical specialization is the          least important factor in solution selectionFigure 6: The CRM market is set for significant growth over the next          five yearsFigure 7: Small and medium enterprises will be of increasing          importance

For more information visit http://www.researchandmarkets.com/reports/c70278