LYON, France--Reportlinker.com announces that a new market research report related to the Software industry is available in its catalogue.
Decision Matrix: Selecting a CRM vendor in the pharmaceutical industry (Competitor Focus)
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This report provides a comparative analysis of the leading CRM vendors in the pharmaceutical market in order to help companies select a CRM solution based on its technology strength, reputation amongst end users and ability to influence the market.
Identifies which technology vendors pharmaceutical companies should ‘shortlist’ when considering the purchase of a CRM solution.Provides a comparative technology assessment of the CRM solutions offered by leading vendors in the pharmaceutical market, globallyIdentifies which CRM solution providers have the most impact on the pharmaceutical marketExplores how end users perceive CRM vendors across eight categories such as product quality and service capabilities
By combining robust CRM technology with extensive market impact in the pharmaceutical sector, Oracle is positioned as the leader for CRM solutions in the life sciences;
With its recent acquisition of Dendrite, Cegedim has increased its market impact and has positioned itself as an important leader in the pharmaceutical CRM market;
By offering new technology platforms StayinFront and Salesforce.com have become important players in the pharmaceutical CRM landscape; and While still a newcomer, Verticals onDemand, boasts domain expertise and a competitive end-user interface.
Reasons to Purchase
Understand the topography of the competitive landscape for CRM in the pharmaceutical industryIdentify the strengths and weaknesses of leading CRM vendors and their solutionsObtain insight into how IT managers in Pharma perceive key vendors in the market for CRM
METHODOLOGY 2
MARKET DEVELOPMENTS 3
The competitive landscape for CRM in the life sciences is entering a new phase 3
The CRM in Pharmaceuticals Decision Matrix 5
Oracle is the top leader by striking the right balance between industry specificity and functionality 7
Cegedim Dendrite is a leading vendor with strong industry expertise and an expanded installed base 7
With a new delivery model and strong end-user sentiment Salesforce.com is building momentum 7
StayinFront offers robust multi-channel capabilities on an updated technology platform 7
Verticals onDemand's VBioPharma CRM product will change the competitive landscape 8
MARKET LEADERS 9
Market leaders: Technology Assessment 9
Market leaders: User sentiment 10
Market leaders: Market Impact 12
VENDOR ANALYSIS 14
Oracle - Siebel: CRM in Pharma Radars 14
Recommendation: Shortlist 15
Cegedim Dendrite - Teams: CRM in Pharma Radars 16
Recommendation: Shortlist 17
Cegedim Dendrite - Mobile Intelligence: CRM in Pharma Radars 18
Recommendation: Shortlist 19
Salesforce.com: CRM in Pharma Radars 20
Recommendation: Consider 21
StayinFront: CRM in Pharma Radars 22
Recommendation: Consider 23
Verticals onDemand: CRM in Pharma Radars 24
Recommendation: Explore 25
APPENDIX 26
List of Tables
Table 1: The CRM in Pharma Decision Matrix* 7
List of Figures
Figure 1: The CRM in Pharma Decision Matrix* 6
Figure 2: Market leaders analysis: Technology 10
Figure 3: Market leaders analysis: User sentiment 11
Figure 4: Market leaders analysis: Market impact 13
Figure 7: The Oracle CRM in Pharma Radar: Siebel 14
Figure 5: The Cegedim CRM in Pharma Radar: Teams 16
Figure 6: The Dendrite CRM in Pharma Radar: Mobile Intelligence 18
Figure 8: The Salesforce.com CRM in Pharma Radar 20
Figure 9: The StayinFront CRM in Pharma Radar 22
Figure 10: The Verticals onDemand CRM in Pharma Radar 24
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