Analyst Firm Puts Teradata in Leaders’ Quadrant for Multichannel Campaign Management

MIAMISBURG, Ohio--Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, announced today that it is in the Leaders Quadrant in Gartner’s report, “Magic Quadrant for Multichannel Campaign Management, 2008,” by Adam Sarner. Multichannel campaign management refers to marketing processes that enable companies to communicate with customers across channels such as web sites, email, mobile devices, call centers, direct mail, stores, branches and communities of interest.

Teradata Relationship Manager (TRM) is the only customer relationship management (CRM) software portfolio that is tightly integrated with the world’s highest-performing data warehouse platform, resulting in a unique and powerful value proposition. Sarner spells out the Teradata value proposition in his report. Donald Feinberg and Mark A. Beyer positioned Teradata in the leaders’ quadrant in Gartner report Data Warehouse DBMS Magic Quadrant, 2007 in October, evaluating database management system software vendors in data warehousing. Teradata recommends these two reports be read together.

“Companies choose the Teradata value proposition for CRM when their marketers require a sophisticated, scalable system that orchestrates smart, authentic customer conversations in complex markets,” said Sam Gragg, vice president for Teradata Customer Management Solutions Marketing. “In today’s hypercompetitive marketplace, we don’t see many casual marketers because the stakes are too high. Teradata supports leading-edge marketers who require powerful desktop tools integrated with our lightning-fast database to capture and exploit enterprise-class detail to take customer intelligence to new levels – in real time. That’s what TRM is about. Yet our point-and-click tools also accommodate new marketers. There is no other value proposition like it, which is why we continue our lead in CRM after ten years.”

Succeeding the previous family of Teradata CRM software, TRM is now being deployed across the world by premiere companies in every major industry – retail, financial services, travel, telecommunications, entertainment and publishing. Teradata has issued TRM-related announcements pertaining to Meredith Corporation as well as an announcement in Europe two weeks ago that Etisalat Misr, a leading Middle Eastern telecommunications giant, has adopted TRM and the Teradata platform – yet another requirement for the one-of-a-kind Teradata value proposition for accelerated, scalable customer management.

Teradata is the preferred investment for customer management software and consulting services among companies that pursue an integrated, centralized approach to analytics and enterprise intelligence.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the Web at www.teradata.com.